5 Ways to Integrate Your Social Media With Your Marketing

Opinion: How do you know it's working? Is there direct, measurable ROI? What happens next?

It’s far too easy to get caught up in the hype and hoopla of social media and forget that it’s part of a larger strategy.

To business owners, the whole idea of content marketing and social media must be confusing. How do you know it’s working? Is there direct, measurable return on investment? What happens next?

In social media marketing, you always have to keep your eye on the end game: turning readers into revenue. Building and engaging your audience is an important part of a good digital marketing strategy, but it’s only the beginning.

We’ve been doing this long enough to know that social media isn’t the most direct sales tool, so why are we still doing it? Essentially, there is far more at stake in social media than sales.




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