Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.

Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s

“The iceberg that sank the Titanic was frozen, too.”

Infographic: Patriots Fans Love Five Guys Burgers While Eagles Fans Like Quaker Steak & Lube

Factual’s location data breaks down Super Bowl teams.

Why Travel Brands Are Particularly Ripe for Digital Innovation

Marriott and TripAdvisor are competing for travelers' attention.

Albertsons Is Getting Into the Digital Media Business to Compete for Money From CPG Brands

Target, Kroger and Walmart have made similar moves.

Agencies Don’t Expect to Spend More on Snapchat With New Content-Sharing Tools

'This feels like a Hail Mary effort,' said one digital strategist.

Ad-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work

Randy Wootton comes on board while Noah Brier and James Gross shift roles.

How This Agency Made Netflix’s Eerie Booth for Altered Carbon the Breakout Star at CES

Kamp Grizzly pushed the line of confusion.

These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This Week

Marketers saw lots of future-thinking tech at CES.

Snapchat Is Making App Install Ads More Targeted With Deep Links

Could be big for games and retailers.

YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

Creators are getting new guidelines.