More than 100 campaigns have used Twitter's #Fuel creative services.
Lauren Johnson is a senior technology editor for Adweek.
Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering digital marketing trends, social platforms, ad tech and emerging tech.
As Apple, Facebook and Snapchat open augmented reality to the masses, brands are cashing in on AR and analyzing new sets of data to gauge their success.
Intriguing partnerships indicate that working together is better than facing the ecommerce giant alone.
Almost half of teens said they prefer it, with Facebook, Twitter and Pinterest falling to the bottom of the list.