Advertisement
Kristina Monllos

KBS Is Going Beyond Brand Work and Making Documentaries About Artists

'Becoming: Bradley Theodore' is the first in the series

A celebration of creativity. That's what KBS is hoping to create with "Becoming," its first successful attempt at creating a documentary series. KBS' first effort, "Becoming: Bradley Theodore," serves as an…

Dove's Latest Mission? Revamping Beauty Ideals in India

Brand hopes to spark change with new short film

Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women.  The 50-second short, from Indian film director, screenwriter…

Hot Topic Has a New Star Wars-Inspired Clothing Line for Women

Star Wars fandom and the merchandise that goes with it are often fraught with drama. Said drama often comes from the exclusion of women, whether that's female characters being left…

National Geographic Just Did a Face Swap Ad Campaign, and It's Very Weird Indeed

National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in…

This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love

New film for Knorr from 'First Kiss' director

Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That…

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

It's worked for Mr. Clean, Coffee-mate and others

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

Samsung Wins the Tribeca Film Festival's First Branded Content Award

With a short about 'hearing' color

Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the…

Billboard and W Hotels Are Partnering to Promote Rising Stars in Music

Concert series will take place in 4 cities

Billboard and W Hotels are working together to bring music fans the latest and greatest though a new emerging artists series, Next Up: New Artists, New Music. Using Billboard's Emerging…

Dove Moves Away From Social Experiments in Its Latest Ad About Loving Your Hair

Women buck hair conventions in Dove's latest campaign, from Havas Helia, which tells women they should wear their hair however they like—despite societal pressures to fit into narrow standards of…

Advertisement