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Kristina Monllos

Why Selling Out So Quickly at Target Is So Good for Lilly Pulitzer

Collection was eagerly anticipated and didn't last long in most stores or online

Much to the chagrin of Lilly Pulitzer fans seeking a bargain, the designer's collection for Target, which launched yesterday, has nearly sold out. But while hopeful consumers may be miffed—Target's…

How Pepsi, HBO, Denny's and a Dozen Other Brands Are Celebrating 4/20

Brand tweets can seem unnecessary, even annoying, on many holidays. But 4/20? Seeing them get creative with cannabis references? Well, that's actually kind of fun.  We've rounded up some of the…

As Tea's Popularity Grows, Pure Leaf's First Ad Plays Up Authenticity

4 out of 5 Americans are now tea drinkers

As consumer interest in tea grows—four out of five U.S. consumers drink tea, according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big…

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a…

Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad

In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram…

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

Jemima Kirke Talks About Her Abortion in This Frank and Powerful PSA

Actress and artist Jemima Kirke, best known as Jessa on HBO's Girls, terminated a pregnancy while she was in college in 2007. In this new PSA for the Center for…

Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors

Maybe you've let your beard get a bit grimy—winter did seem to last forever—and you could use a nice, clean shave for spring. But gosh darn it, your beard has…

Ziploc Teams With Tough Mudder to Create 'Tough Mother' Obstacle Course For Moms

Ads and events promote brand's new easy-open bags

Routine tasks can be taxing—even downright exhausting—especially for parents. So Energy BBDO's new campaign for Easy Open Tab Ziploc bags celebrates the small victories moms have each day.  The new spots…

Wieden + Kennedy is the 4th Agency to Take on Sprite in 3 Years

With each shift, a change in strategy

Sprite has shifted its creative business in the U.S. again—this time to the New York office of Wieden + Kennedy, according to sources involved in the decision. W+K, a Coca-Cola roster…

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