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Janet Stilson
Out There: Game On

Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers' passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks…

May 17, 2009, 12:00 AM EDT

OOH Media in Sports Venues, Bars on the Rise

Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks…

May 17, 2009, 12:00 AM EDT

Hyundai's Moment

When 90 million Americans tuned into the Super Bowl in February, they were looking for an escape in more ways than just watching the game and downing a few beers.…

April 7, 2009, 12:00 AM EDT

Passing Lane

When 90 million Americans tuned into the Super Bowl in February, they were looking for an escape in more ways than just watching the game and downing a few beers.…

April 6, 2009, 12:00 AM EDT

TV Stations Hit $1 Bil. in '08 Online Ads

NEW YORK Broadcast TV stations reached the $1 billion revenue mark in online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in…

April 2, 2009, 12:00 AM EDT

Borrell: TV Stations Hit $1 Bil. in '08 for Online Advertising

Broadcast TV stations reached the $1 billion revenue mark for online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in the majority…

April 2, 2009, 12:00 AM EDT

Coming Into Focus

Four years and $20 million in the making, the release of the outdoor industry’s first-ever ratings are only weeks away. So anticipated are the new ratings that the Traffic Audit…

March 4, 2009, 12:00 AM EST

The Clutter Busters

The gremlin of the media business, clutter, has grown exponentially, particularly in media that are under greater pressure to meet or exceed revenue goals in a recessionary environment. Wisely, many…

March 2, 2009, 12:00 AM EST

CMOs Demand Command Performance

Not unlike an orchestra, in which every instrument must be in tune and sync or the whole thing sounds like a mess, the three-way partnership among brands, media companies and…

March 2, 2009, 12:00 AM EST

Out There: Coming Into Focus

NEW YORK Four years and $20 million in the making, the release of the outdoor industry's first-ever ratings are only weeks away. So anticipated are the new ratings that the…

March 2, 2009, 12:00 AM EST

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