Janet Stilson | Adweek
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Janet Stilson
TV Stations Hit $1 Bil. in '08 Online Ads

NEW YORK Broadcast TV stations reached the $1 billion revenue mark in online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in…

April 2, 2009, 12:00 AM EDT

Borrell: TV Stations Hit $1 Bil. in '08 for Online Advertising

Broadcast TV stations reached the $1 billion revenue mark for online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while in the majority…

April 2, 2009, 12:00 AM EDT

Coming Into Focus

Four years and $20 million in the making, the release of the outdoor industry’s first-ever ratings are only weeks away. So anticipated are the new ratings that the Traffic Audit…

March 4, 2009, 12:00 AM EST

The Clutter Busters

The gremlin of the media business, clutter, has grown exponentially, particularly in media that are under greater pressure to meet or exceed revenue goals in a recessionary environment. Wisely, many…

March 2, 2009, 12:00 AM EST

CMOs Demand Command Performance

Not unlike an orchestra, in which every instrument must be in tune and sync or the whole thing sounds like a mess, the three-way partnership among brands, media companies and…

March 2, 2009, 12:00 AM EST

Out There: Coming Into Focus

NEW YORK Four years and $20 million in the making, the release of the outdoor industry's first-ever ratings are only weeks away. So anticipated are the new ratings that the…

March 2, 2009, 12:00 AM EST

Baked Into Buildings' DNA

The northwest corner of Atlantic Avenue and Firestone Boulevard in the Los Angeles community of South Gate was never much to speak of. But that’s about to change. Construction begins…

February 2, 2009, 12:00 AM EST

Spanish Lessons

If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab -- traditional being the key term. Historically,…

January 12, 2009, 12:00 AM EST

Showtime, Met Home's Room With a View to a Kill

Deep in the heart of New York

September 22, 2008, 12:00 AM EDT

Showtime Pushes OOH Boundaries With Promos

George DeBolt, vp of media promotions and partnership marketing at Showtime Networks, reads the trades every day, and when he comes across a particularly unique marketing idea, he thinks:

September 22, 2008, 12:00 AM EDT

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