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David Gianatasio

See the First Two Episodes of Chipotle's Weekly, Minute-Long Snapchat Show

Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so. Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and…

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler

Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt! This particular machine, set up by VML to plug Hillshire Snacking's meats,…

This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet

Adweek’s 2016 Brand Genius winner for travel

As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class…

How Jeep's CMO Propelled the Brand Forward by Looking Backward on Its 75th Anniversary

Adweek’s 2016 Brand Genius winner for automotive

For its 75th anniversary this year, Jeep handed its customers the keys and let them drive the brand message. Bringing its "We don't make Jeep, you do" mantra to life, the…

This Digital Marketer Made Ads for Allergy Medicine Feel Personal

Adweek’s 2016 Brand Genius winner for pharmaceutical

Almost from the day in 1995 that GlaxoSmithKline introduced Flonase, it was a runaway hit. The nasal spray alleviated seasonal allergy symptoms without causing drowsiness, and Americans (50 million of…

Ad of the Day: Campy Humor Holds Loctite's Latest Spots Together

Fallon sticks to a winning formula

Loctite really put a lot of itself into these new commercials. In fact, the company's adhesive and insulation products were used to build the long, continuous sets that give the 30-second…

This Short Documentary Tells the Story of the Great Volkswagen Ads of the '60s

In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power of advertising to help brands overcome their limitations and—in the case…

Virgin America's Snazzy New Sneaker Has All the Amenities of Its First-Class Cabins

Virgin America's First Class Shoe isn't just some plain old sneaker. Hand crafted in Milan, Italy, this snazzy high-top was assembled to reflect the amenities of Virgin's first-class cabins. White leather.…

Jeep Seeks to Unite Americans With These New 'Free to Be' Ads for the Third Debate

Viewers tuning in for coverage of the third and final presidential debate on Wednesday night will see both sides working together for the greater good, blazing new trails toward a…

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