David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
Great Ads Show the Secrets to Making Movies on the Super Cheap Lemonade production promos won at Cannes

Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion winner…

July 1, 2014, 11:10 AM EDT

FX Pulls Disturbing Eye-Worm Billboards for The Strain They weren't exactly a hit with parents

The worm has been turned away. Billboards for FX's The Strain, with creepy critters crawling out of (or perhaps boring into?) human eyeballs, are apparently too much for some folks to…

June 30, 2014, 10:54 AM EDT

Lawsuit Claims Woman Was a Victim of Dexter's Creepy Advertising Fall blamed on 'shocking and menacing' stairwell ad

Dexter usually doesn't leave his victims alive, but this seems to be an exception. Ajanaffy Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last…

June 27, 2014, 10:00 AM EDT

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet A sudden change of heart

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

June 26, 2014, 11:15 AM EDT

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

June 24, 2014, 9:44 AM EDT

Does Chewing Gum Make You Look Like a Fool? Brand Tests Identical Twins to Find Out Seems quite the opposite

Here's an unusual two-for-one deal from Del Campo Saatchi & Saatchi for Beldent gum. The Mondelez brand, known as Trident in the U.S., staged "Almost Identical," a social experiment/marketing installation…

June 23, 2014, 1:22 PM EDT

Mike's Hard Lemonade Is Now Paul's Hard Lemonade in Honor of 1 Millionth Facebook Fan He's earned it

Mike's Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul's Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page. The…

June 19, 2014, 3:15 AM EDT

This Precocious Director's First Ad Really Gets Inside Its Subject Birth of a real talent

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

June 18, 2014, 2:33 AM EDT

What America Eats: The Triumph of Marketing Over Science Fed Up director says companies deliberately mislead consumers

What inspired you to make the movie? The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as…

June 17, 2014, 11:30 AM EDT

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