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David Gianatasio
Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday Pitchman returns for pregame spot

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during…

January 30, 2015, 8:03 AM EST

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch 'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and…

January 28, 2015, 2:40 PM EST

Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer Are you 'Fueled by Water'?

Speedo delivers a bit of a surprise package in its latest advertising. Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the…

January 27, 2015, 5:20 PM EST

Things Are About to Get Even Worse for the NFL, When This Ad Runs on SI.com Sports site reverses course, accepts hard-hitting spot

Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl. The 15-second video…

January 26, 2015, 12:31 PM EST

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

January 25, 2015, 10:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

Pepsi's Music Chief Makes the Super Bowl Sing On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

January 25, 2015, 10:00 PM EST

Apple's New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell A 2,000-year-old poem rendered in calligraphy

The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered…

January 23, 2015, 10:24 AM EST

Audi Jumps in the Deep End With an Epic Tale of Rebellion at a Swimming Pool Brand lessons learned early

This Audi spot from Venables Bell & Partners presents a pint-size rebel with a full tummy who's eager to cannonball into a pool even though a sign clearly says, "Wait…

January 22, 2015, 12:17 PM EST

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

January 20, 2015, 12:50 PM EST

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