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David Gianatasio
60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness…

August 29, 2014, 11:22 AM EDT

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You Floor-to-door service is yours

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally…

August 28, 2014, 1:08 PM EDT

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV Man takes a licking, keeps on ticking

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a…

August 27, 2014, 8:56 AM EDT

John Malkovich Makes a Pretty Damn Good Vampire in This Fun French Ad Sink your teeth into Buzzman's spot

John Malkovich plays a vampire in this amusing, cinematic spot from Buzzman promoting French streaming video service Canal Play. His character is also a bank manager. The fangs work either…

August 26, 2014, 10:36 AM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry 'My grandma clicks dirty'

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a…

August 20, 2014, 11:41 AM EDT

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner) Messaging opens up new possibilities

Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days,…

August 19, 2014, 3:39 PM EDT

Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town Customers were in for a fright

Who turned out the lights? Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new…

August 18, 2014, 1:49 PM EDT

An American woman takes a yoga class with Swedish men and their babies.
Swedish Lifestyle Is Back to Taunt America in New Wasa Crispbread Ad Yogi fathers and their spry offspring flaunt generous family leave

Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread. An American woman in Sweden takes a…

August 12, 2014, 10:54 AM EDT

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