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David Gianatasio

Can a Biotech Group Change the Conversation With an Emotional Ad About Time?

The human body is a time machine. Treatments and products developed by the biotech industry keep its parts in good order, extending our stays on the planet and allowing us…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Fiber One Returns with a Few Uncomfortably Irregular Constipation Scenarios

Saatchi & Saatchi is getting awfully regular at crafting goofy, effective spots for Fiber One. Following its pregnant man and rubber biscuit ads from last year, the New York agency has…

U.S. Bank's New Ads Imagine the Future, Thanks to Some Clever Visual Tricks

U.S. Bank's new campaign from Carmichael Lynch leaves a lot to the imagination. For example, in "New House," a young couple tour their dream home ... which hasn't been built yet.…

This Mother and Daughter Just Made Some Really Strange Yet Hypnotic Sportswear Ads

DJ/fashionista Mimi Xu and her daughter Maily Beyrens (collectively known as XuBox) star in a series of self-consciously quirky videos promoting fashion brand Björn Borg's SS16 Limited Edition Sport Couture…

Lita Ford Is the World's Most Rockin' Schoolteacher in This Hilarious Ad for Indeed.com

Without a doubt, Indeed.com is the best site on the planet for finding a job, especially if you're an aging '80s rocker in need of a gig: The company will…

Delicates and Regulars Do Battle in LG's Fun, Theatrical Campaign for a Twin Washer

Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates…

Pepsi Has a Huge Hit in China With This Fascinating Ad About the 'Monkey King' Family

In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks…

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