David Gianatasio | Adweek David Gianatasio | Adweek
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David Gianatasio
You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry 'My grandma clicks dirty'

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a…

August 20, 2014, 11:41 AM EDT

Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner) Messaging opens up new possibilities

Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere. The clip is Apple-esque, as are so many personal-tech ads these days,…

August 19, 2014, 3:39 PM EDT

Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town Customers were in for a fright

Who turned out the lights? Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new…

August 18, 2014, 1:49 PM EDT

Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years A mini snack with many setbacks

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy…

August 15, 2014, 1:12 PM EDT

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You're a Big Softy Saatchi highlights moments that call for quick browsing

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network. In the most memorable of three new spots from Saatchi & Saatchi…

August 14, 2014, 12:47 PM EDT

An American woman takes a yoga class with Swedish men and their babies.
Swedish Lifestyle Is Back to Taunt America in New Wasa Crispbread Ad Yogi fathers and their spry offspring flaunt generous family leave

Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread. An American woman in Sweden takes a…

August 12, 2014, 10:54 AM EDT

A man rides an elephant down a city street.
Take an Irresistibly Silly Ride With MoneySuperMarket's Epically Funky Elephant One way to celebrate savings

Wave your tusks in the air like you don't care! An elephant with some serious funk in its trunk shakes its behemoth boo-tay down a busy nighttime thoroughfare to the beat of…

August 11, 2014, 9:56 AM EDT

Mary Kay Makes Brand Integration Beautiful The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

August 10, 2014, 10:26 PM EDT

Top Chef's Hot Recipe for Brand Tie-Ins From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the…

August 10, 2014, 10:23 PM EDT

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