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David Gianatasio
Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best…

February 27, 2015, 11:27 AM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

February 26, 2015, 11:30 AM EST

Tiffany's Gorgeous New Ad Tells Many Love Stories but Asks Only One Question Will you?

A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the…

February 25, 2015, 11:47 AM EST

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign 'The journey never stops'

American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling,…

February 24, 2015, 12:23 PM EST

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

This Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty Poetry at Allen + Gerritsen

No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The…

February 23, 2015, 3:37 PM EST

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising? Festival responds to DDB Sydney's idea

A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that…

February 19, 2015, 11:56 AM EST

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

February 18, 2015, 1:37 PM EST

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

February 17, 2015, 11:26 AM EST

XO Mints Freshens Up Valentine's Day With Catchy Ballad for Ugly People A bit of love for everyone

Beauty is in the eye of the … um … sorry, I lost my train of thought. While I try to remember how that saying goes, enjoy "The Ugly Couple…

February 13, 2015, 10:23 AM EST

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