Advertisement
David Gianatasio

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Ad of the Day: Album of the Year Nominees Sing on Posters in Cool Grammys Promo

Great solution to not having access to the talent

Best lip-syncing ever? This fun, innovative spot from TBWA\Chiat\Day, touting the Feb. 15 Grammy Awards telecast on CBS, takes the practice in an unexpected direction.  The work features a catchy mashup of…

PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad

CP+B spot teases vision for the future

For PayPal, the future is now. That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second…

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Pet Supplies Plus Chooses an Agency to Help It Expand Amid Fierce Competition

Young & Laramore's work will debut in spring

Pet Supplies Plus wants a bigger piece of its booming market, and it has tapped Young & Laramore for creative chores following a review. The independent shop in Indianapolis impressed the…

Ad of the Day: Teleflora Beautifully Answers the Question 'What Is Love?' for Valentine's Day

A rich bouquet of human experience

What is love?  Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage…

Advertisement