Karel Deruwe brings dry humor with a twist to the new campaign, the brand's first from Erich and Kallman.
David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
To the sound of a children's choir and Michael Rapaport, KG is back in agency BSSP's first shot for the game franchise.
Given his love of cars and approachable attitude, agency Merkley says the iconic celeb is the perfect pitchman.
The clips, narrated by former Buddhist monk Andy Puddicombe, have been viewed more than 85 million times on YouTube.
Warner Bros. takes a quirky, retro route to promoting the film with these reimaginings of popular show themes.