Dan Tynan
Is Virtual Product Placement TV’s Latest Disruptor?
Convergent TV
It's a new way to monetize content, but creators are wary.
6 Key Moments From the Past 90 Years of Product Placement
Convergent TV
From the Hershey Bars of 1927's Wings to Black Mirror's cereal quest.
10 Ways to Survive and Thrive in the Age of Disruption
Performance Marketing
Ten ways to succeed in the age of digital transformation.
Brands Are Looking to Futurists to Foresee Trends and Anticipate Disruption
Performance Marketing
They're known as trend spotters, forecasters or analysts.
5 Tips for Media Companies Looking to Survive in the Age of Digital Disruption
Performance Marketing
From mind-set to user experience
Media Companies Need to Partner With Brands If They Want to Survive in the Digital Age
Performance Marketing
Publishers are undergoing massive transformation as the landscape shifts.
4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves
Performance Marketing
Marketing execs need to up their game in an era of change.
Meet the New Chief Collaboration Officer: The CMO
Performance Marketing
Creating partnerships with other C-suite members is more important than ever.
5 Rules for Creating a Compelling User Experience for Your Customers
Performance Marketing
User experience design is a journey, not a destination. Constantly iterate and improve or you'll fall behind.
Why User Experience Design Is So Hard for Brands to Get Right
Performance Marketing
Most of them suck at UX, as important as it is.