Dan Tynan

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Is Virtual Product Placement TV’s Latest Disruptor?

Convergent TV

It's a new way to monetize content, but creators are wary.

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6 Key Moments From the Past 90 Years of Product Placement

Convergent TV

From the Hershey Bars of 1927's Wings to Black Mirror's cereal quest.

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10 Ways to Survive and Thrive in the Age of Disruption

Performance Marketing

Ten ways to succeed in the age of digital transformation.

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Brands Are Looking to Futurists to Foresee Trends and Anticipate Disruption

Performance Marketing

They're known as trend spotters, forecasters or analysts.

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5 Tips for Media Companies Looking to Survive in the Age of Digital Disruption

Performance Marketing

From mind-set to user experience

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Media Companies Need to Partner With Brands If They Want to Survive in the Digital Age

Performance Marketing

Publishers are undergoing massive transformation as the landscape shifts.

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4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves

Performance Marketing

Marketing execs need to up their game in an era of change.

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Meet the New Chief Collaboration Officer: The CMO

Performance Marketing

Creating partnerships with other C-suite members is more important than ever.

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5 Rules for Creating a Compelling User Experience for Your Customers

Performance Marketing

User experience design is a journey, not a destination. Constantly iterate and improve or you'll fall behind.

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Why User Experience Design Is So Hard for Brands to Get Right

Performance Marketing

Most of them suck at UX, as important as it is.