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Alfred Maskeroni

Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men…

11 Most Interesting Possessions That Dos Equis' Most Interesting Man Is Giving Away

Parting is such sweet sorrow when it comes to one of the most iconic brand spokesmen ever. Yes, Dos Equis' Most Interesting Man in the World is leaving us—he's headed…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

Meet the Mysterious YouTube Food Surgeon Who Hypnotically Concocts Freaky Candy Hybrids

Have you ever been eating your favorite snacks and thought, "Boy, I sure wish this thing I'm eating was INSIDE this other thing I'm eating, like Dexter-meets-flippin'-Frankenstein!"? Well, there is someone…

'We All Need the D,' Says Ad Campaign That Obviously Doesn't Know What 'the D' Means

You probably already knew this, but there's an essential vitamin that promotes bone growth. It's called Vitamin D.  Up in Canada, Yukon's Health and Human Services wanted to spread this information…

Call a Hot Jedi Phone Sex Line, You Will, After Watching Playboy's Absurd Fake Ad

Remember phone sex lines? They happened a long time ago in a galaxy far, far away. I'll cut right to the chase here, skipping over the fact that there's a new…

Meet the Ridiculously Cute Pets That Come to Work at L.A.'s Canine-Crazy Ad Agencies

Going to the dogs

Striking that perfect work-life balance can be quite the challenge for those of us with little ones at home, their slobbery faces pressed up against the window, waiting for mom…

Why Kenan Thompson Thinks Hillary Is a Muscle Implant and Ben Carson Is a Sleeping Pill

Plus, what to expect from Trump on SNL this weekend

Whether you support Donald Trump as a politician, genius showman, idiot—or all of the above—you might want to check out Saturday Night Live this weekend, as he is set to…

The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real

You're shopping for a new coat at The North Face store, when an eager clerk asks if you want to test out your potential winter gear before leaving the store.…

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