Adweek Staff


Chinese Advertisers Face Rate Hikes: Media Costs Skyrocket At TV Stations, Newspapers By Suzanne Mia

HONG KONG – The huge demand for media space is creating a classic sellers market in China, with advertisers faci

While it is not unusual for key Chinese media to issue more than one rate card reflecting double-digit percentage increases over a 12-month period, new and substantial loadings requested by […]

P&G to Push New Crest Toothpaste

CINCINNATI – Procter & Gamble will spend nearly $5.5 million this spring advertising its new Crest toothpaste with baking soda. The consumer push will also include 14.5 million samples and […]

‘Northern Exposure’ Co-Star Appears In Spots

HOUSTON – Peg Phillips, who plays Ruth Ann on the hit CBS series ‘Northern Exposure,’ does a curtain call for Kettle Restaurants in a new series of radio spots by […]

Brazil’s Outdoor Boom

RIO DE JANEIRO – Outdoor is now the fastest-growing media segment here. According to InterMeios, a media assessment institute, investments in outdoor advertising between January and September 1992 have shown […]

PICK AND ROLL — Clinton’s cabinet choices should please advertisers. He’s avoided potential troublemakers and appointed folks who seem industry friendly By ALAN PELL CRAWFOR

The story is true. Wally Snyder saw it

We may soon find out. As Bill Clinton’s choice for Secretary of Labor, Reich has achieved Cabinet status. But even without portfolio he would be one of the the most […]

PERSONAL SHOPPERS — On a trip home for the holidays, the author discovers it’s not the marketplace that’s fragmented, it’s the psyche of consumers By DEBRA GOLDMA

The holiday season that just passed was a pretty

I grew up in St. Louis, where citizens take civic pride in the shopping experience. On my recent trip, when I asked friends and relatives why they liked living in […]

HONKY-TONK ANGLES: Ranking Country Cachet

If you’re partial to a given genre of music, does that give a clue to your likes and dislikes in various product categories? Musical preference isn’t an infallible guide to […]

Bloom Launches National MADD Campaign

DALLAS – Bloom FCA hit the streets over the holidays with a potent new campaign for Mothers Against Drunk Driving that offers alternatives to driving after drinking. Three TV PSAs, […]

Rives Carlberg Takes Off With New Airline

HOUSTON – Rives Carlberg is winging its way into the new year with the account for UltrAir, a new business-travel airline that promises rather tony in-flight service. The Houston shop […]

The prices are right for buying and selling By Kevin McCormac

NEW YORK–Interpublic and Omnicom aren’t the only two shops said to have an eye toward an acquisition in the new year as agency asking prices have fall

Gold Greenlees Trott joint chairman Michael Greenlees makes no secret that, encouraged by the performance of GGT’s U.S. network of GSD&M/Dallas, The Martin Agency/Richmond, Va., and The Joey Reiman Agency/Atlanta, […]