UM Hires Global Chief Financial Officer Away From WebMD

The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served as vice president, strategic pricing and yield management. UM global CEO Daryl Lee announced the appointment in an internal memo last week.

Rosenbaum will manage the global profit and loss statement, build relationships with regional and global UM leaders and serve as a business partner for UM capabilities including BAE, UM Studios and the agency’s precision marketing practice, focused on commercializing such specialities.