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Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America.
Soche Picard will relocate to Chicago to serve as CEO, North America, effective immediately. She will report directly to Leo Burnett Group North America CEO Andrew Swinand, who has served in that role since January 2017.
“Soche is an industry legend and a shopper marketing powerhouse. Her background blends executive leadership with a broad executional skillset that pairs seamlessly with our team’s strengths,” Swinand said in a statement.
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