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Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas.
Havas apparently isn’t too down about it, though, and is ready for its next big adventure. As a send-off to its longtime client—Havas first started working with Dos Equis in 2006, when the agency was operating as Euro RSCG—it took out a full-page ad in Adweek’s print issue this week.
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