Grey New York Is Investing 75% of Its Resources Into Creativity

The agency wants an 'unfair advantage' in talent

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Grey New York is making a commitment to focusing on creativity first.

The agency is instituting a new creative commitment mandating that 75 percent of its investments in talent and resources are creative-focused by 2019. That figure includes creative, project management and production roles, with all other agency positions part of the other 25 percent of the office’s investments.

Grey New York CEO Debby Reiner announced the commitment today at the “Agency and Client Reinvention” panel at the 4A’s Accelerate Conference in Miami, alongside Procter & Gamble chief brand officer Marc Pritchard and Publicis Groupe chairman and CEO Arthur Sadoun.

“I’m excited to commit 75 cents of every Grey dollar to creative talent and resources by 2019.

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