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DDB Chicago has hired Andrew Kasprzycki to lead the agency’s ConAgra team as executive vice president, global client lead, effective immediately. In the future, he will work on new business efforts and organic growth initiatives for the agency’s current client roster.
“Andrew’s capability and talent gives us tremendous potential going forward,” DDB North America CEO Wendy Clark told Adweek. “Continuing to strengthen our talent pool is critical to producing good work.”
Clark added that DDB has had an eye on Kasprzycki for some time. “Being able to compel him to join us is great news,” she said, adding, “having someone of Andrew’s caliber joining us shows us we’re doing something right.”
CPG giant ConAgra’s Brands division announced its decision to shift the portions of its North American marketing that had been with DDB San Francisco to the network’s Chicago office last week.
The decision stemmed, at least in part, from the client’s interest in DDB’s “Agency of the Future” model exemplified by We Are Unlimited, the dedicated unit that parent company Omnicom created to serve McDonald’s after winning creative AOR duties for the fast-food chain last August.
Kasprzycki arrives at DDB from Publicis Groupe’s Starcom Worldwide, where he served as executive vice president, managing director on the new establishment brands group and worked with clients including Airbnb, Twitter and Houzz.
Before joining Starcom in 2013, he was a founder and president at the Energy BBDO division Proximity Chicago. He also previously worked at DDB as an account director and group account director from 2005-2008, handling such accounts as Kraft Foods, Gatorade, Tropicana, Quaker, JCPenney and OfficeMax.
“We are thrilled to have Andrew joining our team in this leadership role,” DDB Chicago CEO Paul Gunning said in a statement. “He’s a proven and highly acclaimed thought leader in the industry whose experience and know-how will have immediate impact for many of our client partners and our agency at large.”
“Our industry is always talking about the agency of the future, and DDB truly understands that the future is now,” added Kasprzycki. “In a world of always on, connected experiences, I’m excited to bring a powerful mix of collaboration and creativity to impact our client’s business.”
