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Today the parent company of the Cannes Lions Festival of Creativity, Ascential plc, announced plans to acquire 100 percent of U.S. advertising and marketing firm MediaLink in a deal valued up to $207 million.
The deal is expected to go through by the end of the month. Once it has cleared, MediaLink will join Ascential’s information services division.
“This is a transformational moment for MediaLink. Propelled by the global footprint of Ascential and the combined resources and talent of our organizations, we are going to write the greatest chapter in MediaLink history.
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