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Advertising & Branding

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Packaged Goods

Ad of the Day: Land O'Lakes Makes Lovely Use of Amelia E. Barr's Poem 'The Farmer'

A poignant love letter to our social sustainers

God bless the seeds his hands let fall ... for the farmer, he must feed us all. This is the closing line from Amelia E. Barr's poem "The Farmer," written by…

Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well

Welcome to the ladies' room

Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who…

Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide

Communal swim trunks? No, thanks!

Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide. Look, this stuff isn't soil-yourself funny—which is kind of a shame,…

Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Subscription service comes out swinging

Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option. The subscription…

Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

His freshest ad libs yet

Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit." Frankly, we don't want our clothes getting too feisty.…

Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Critical Mass spots are pegged to popular searches

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting…

Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle

P&G updates a song that's 'ownable and relatable'

Everybody's favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that's so kitschy-catchy, no amount of scrubbing will wash it out of…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

This Ad Agency Says It's Time for Brands to Start Engaging With Their Trolls

hasan & partners argues for embracing satire

CANNES, France—Finnish artist Jani Leinonen is every consumer brand's worst nightmare, but even he thinks the world's biggest brands need to engage with their most aggressive detractors. Last fall, the activist…

The Inside Story on J&J's Revamped Marketing Mission Under Alison Lewis

Think global in scope, act local in execution

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's…

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