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Packaged Goods

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

July 7, 2014, 6:02 PM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

L'Oréal Exec Dishes on Digital’s Growing Role for Recruitment It's not business as usual

L'Oréal has hosted an international annual recruitment event called Brandstorm since 1992 where teams of college students develop a concept and marketing plan to launch a new product for one…

June 30, 2014, 9:28 AM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

Marketers' New Tactics in the Food Label Wars Health takes a backseat

You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and…

June 17, 2014, 6:18 AM EDT

Top Chefs and Caterers Use Pot as a Secret Ingredient Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

June 15, 2014, 7:38 PM EDT

Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach Continues focus on social video

Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada…

June 6, 2014, 6:27 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

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