Advertising & Branding


Packaged Goods

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Facial recognition meets bottlecap emojis

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a…

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Ad of the Day: Droga5 Lightens Up Acne Cream Category With Comic Spot for Clearasil

Nothing lasts forever

For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that's traditionally brimming with confidence but very little comedy. The New York agency's first…

Ad of the Day: Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign

They smash their limitations in latest Leo Burnett spot

Last summer, Procter & Gamble's Always scored a big hit with its stereotype-crushing "Like a Girl" ad, which then got a slot on the Super Bowl. Now, the feminine products…

Why Tabasco Is the Kick-Ass Condiment That's Been Making People Sweat for 147 Years

The little-known genesis of the secret sauce

The Civil War was one of the most devastating events in American history, but food scholars point to at least one good thing that came from it: It's why there's…

Mondelez Bets Big on E-Commerce With Shoppable Ads and 'Buy Now' Buttons

Amid doubts, CPG giant sees opportunity ahead

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now,…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

Quilted Northern Helps You Forget Your Bathroom Experience, but Not Everyone Is So Lucky

Droga5's quirky new campaign

No one wants to dwell on time spent in the bathroom, and toilet paper that's done its job well is easily—and best—forgotten. But Quilted Northern, a brand forever condemned to bathroom…

Ad of the Day: Minute Maid Shows What Children Really Think of Their Parents

And it's not what you think

Most parents underestimate their parenting skills, at least compared to how their kids view them. That's the premise of Minute Maid's new "Doin' Good" campaign, breaking today. The four-minute video from…