Advertising & Branding



TBWA Made a Provocative Floating Tribute to Syrian Refugees Who Died at Sea

200 gravestones in the water

Last month, more than 200 gravestones appeared in the Mediterranean Sea, about 200 meters off the Aegean coast of Turkey. Made of waterproof styrofoam that resembled marble, and anchored with…

Holiday Inn Express Wants You to Take a (Virtual) Shower With Comedian Rob Riggle

360-degree video showcases important amenity

Nobody wants a stranger in their shower. And, unless you're a morning person, you especially don't want them talking to you in a manner more chipper than their yellow rain…

Need a Creative Director? You Can 3-D Print This One

Now anyone can have a piece of Team One's Johnnie Ingram

It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his…

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The anti-social party game gets even more so

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion…

Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb

How a heartbeat can change tough odds

Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies. Infants born too early face a greater risk of language and attention disorders later…

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a…

The Toronto Silent Film Festival Just Built an Escape Room Entirely on Instagram

How long will it take you to bust out?

We don't know how it happened—a human compulsion for puzzle-solving, coupled with a fun flirtation with claustrophobia?—but escape rooms are huge. Every third agency we know takes a client to…

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

An effort toward digital reintegration

A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in…

Prince Was a Tech Innovator Who Didn't Always Get Credit for His Early Commitment to Digital

Embraced e-commerce in the '90s

In 1997, Prince, who died today at 57, sold a three-CD set called Crystal Ball directly on the internet, making him one of the first major pop stars to embrace…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…