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Interactive

Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events The Rolling Stones changed everything back in 1981

"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This…

April 6, 2014, 8:35 PM EDT

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

76% of Marketing Execs Say They Don't Target With Behavioral Data Razorfish study of C-suite set raises eyebrows

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.…

March 20, 2014, 5:52 AM EDT

Google Interface May Change Smartwatch Game Wearable software becomes available to developers

Google doesn’t just have one smartwatch in the works—it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant…

March 18, 2014, 3:29 PM EDT

Yahoo Debuts 'Motion Ads' With Cheesy Kraft Promos May catch the eyes of millennials

To a person, movie marketers who use Tumblr a lot love to talk about how ads need to become more like gifs (graphic interchange formats) in order to attract millennial…

March 17, 2014, 1:19 PM EDT

5 Things We Learned at SXSW Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

March 11, 2014, 4:59 PM EDT

Does a Person Need to Be Physically Present for a Brand Experience to Resonate? The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

March 3, 2014, 9:58 PM EST

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

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