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Interactive

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

October 6, 2014, 10:23 AM EDT

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

October 6, 2014, 7:59 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

This Company Makes Billboards Come to Life for Major Brands Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

September 15, 2014, 10:47 PM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty Plus, get your bottle engraved

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot…

September 10, 2014, 9:37 AM EDT

Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

September 3, 2014, 8:40 AM EDT

The iPhone 6 Should Make Mobile Ads a Bigger Deal New features could also enhance the iBeacon

Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and…

August 31, 2014, 7:08 PM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

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