Advertising & Branding



Get Peanutized for the Upcoming Snoopy Movie!

And show Lucy you're a winner

Ever feel like you belonged to the world of Charlie Brown and Lucy? Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize Me!, which lets you transform…

Century 21 Quietly Has Fun With Its Silent, Autoplaying Ads on Facebook

Enabling audio, online and in your life

Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century…

Jonathan Franzen Just Published His Latest Story on a Chipotle Bag

Get a year's worth of burritos for your 103-character review

A new installment in Chipotle's "Cultivating Thought" campaign—which prints original short stories from successful writers on the sides of its paper bags and cups—has more high culture to go with…

Coke Cans Come With Temporary Tattoo of Your Name in Latest Bit of Packaging Magic

Hispanic heritage inspires innovation

Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans. Based on the insight that…

Happy Emails Have Cries for Help Hidden in the HTML in This Domestic Violence Campaign

Trouble beneath the surface

In Peru, four women in 10 between the ages of 15 and 49 years old suffer from domestic violence, and only 40 percent of those actively seek help. To remind…

Zac Posen Debuts an LED Dress Made by (and for) Female Coders

Fashion and tech, an inspiring combination

Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a…

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

Brand makes an interesting analog move

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of. Each year, the brand works with fashion designers…

Microsoft Now Leans on AOL for Display, Mobile and Video Ad Sales

MSFT streamlines dramatically

Microsoft will reportedly lay off 1,200 people as it hands over display, mobile and video ad sales to AOL and AppNexus. Redmond, Wash.-based Microsoft and AOL revealed a multifaceted deal…

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out. The company is debuting what it believes to be the first virtual reality comedy short during…