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Advertising & Branding

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Interactive

Is Vagueness Killing Advertising?

Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

Jam3 Turns Crazy Marketer Ideas Into Digital Reality

Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

Singapore Students Create App That Rewards You For Ignoring Your Phone

But is Apple Tree poison for digital ads?

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone…

NYC Phone Booths Will Become Free WiFi Kiosks

In all five boroughs

The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks.  Called "Links," the kiosks will be fitted with touchscreens and charging stations…

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet

Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders

Multi-talented actor joined chat on L.A.'s role as a creative center

Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business…

Will the Apple Watch Protect Users' Most Sensitive Health Information?

FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

Why Traditional Media Isn't Dying, and 4 Other Myths of the Digital Era Dispelled

Are copywriters really dinosaurs?

"We are no longer creative people. We are inventors!" The cyber jury president at Cannes Lions International Festival of Creativity proclaimed this four years ago, but today I argue it couldn't…

Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim

Executive team largely intact

Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday,…

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