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Interactive

Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders

Multi-talented actor joined chat on L.A.'s role as a creative center

Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business…

Will the Apple Watch Protect Users' Most Sensitive Health Information?

FTC is looking into privacy before 2015 launch

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple…

Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

Why Traditional Media Isn't Dying, and 4 Other Myths of the Digital Era Dispelled

Are copywriters really dinosaurs?

"We are no longer creative people. We are inventors!" The cyber jury president at Cannes Lions International Festival of Creativity proclaimed this four years ago, but today I argue it couldn't…

Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim

Executive team largely intact

Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday,…

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

Ebola's Spread Is Being Tracked by Mobile Media

WHO, eHealth develop digital responses

The first confirmed death of an Ebola patient in Texas has prompted some health organizations to turn to the power of mobile media to help contain the virus at its…

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are

Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

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