Advertising & Branding
:Interactive
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…
Because even Poe-obsessed serial killers need friends, Fox is giving fans of its dastardly drama The Following a shot at buddying up with murder-happy mastermind Joe Carroll. Beginning Monday, visitors to…
The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…
Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices You may not know it, but those links…
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also,…
Weird, but also pretty neat: On Tuesday, Pizza Hut Canada streamed live YouTube video of an illustrator sketching commenter-suggested images on pizza boxes. It's a bit reminiscent of that artist…
Bonkers candy. Betamax. McRib sandwiches. Madonna. Michael Jackson. Reaganomics. Mountains of cocaine. … Man, the '80s rocked. Or sucked, depending on your point of view. Thanks to Mullen's ExploreThe80s.com, folks…
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…
