40 Strangest Agency Names, and Where They Came From The stories behind the industry's most oddly named shops
If you were launching a new agency today, what would you call it? A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister agencies Hello, Sunshine and Furious Monkeys as part of France's eccentric Fred & Farid Group. Since hearing about this new shop, we've been thinking a lot about oddly named agencies. Some, like Razorfish and David & Goliath, have become so mainstream, they no longer register as strange. Others, like StrawberryFrog and Barton F. Graf 9000, will probably always seem quirky. So, as an exercise in hilarity, we've compiled a ranking of what we consider the weirdest agency names in the advertising business. Check out the list after the jump, then let us know your picks for pre-eminent peculiarity in the comments. (Image above via Alan O'Rourke on Flickr.)
http://www.taxi.ca Location: International, based in Canada
Explanation from the site: "We believe a small team of experts should drive every piece of business—as many as can fit in a cab."
http://odopod.com Location: San Francisco
Explanation: Reportedly named for Godzilla's island of Odo and the idea of a compact team, or pod.
http://bonehook.com Location: Portland, Ore.
Explanation: "I wanted to strip what we do down to the bare essentials," founder David Burn tells AdFreak. "We go out and fish for our dinners, in order to survive. Additionally, I was hoping to convey my love of the Pacific Northwest and native culture."
http://www.bigspaceship.com Location: New York
Explanation: In a 2010 interview with iMedia Connection, founder Michael Lebowitz said he liked the name Spaceship for its sense of exploration, but he wanted to add a word, since Spaceship.com was already taken. "We settled on 'Big' primarily because it's inclusive; there is room for everyone on a big spaceship, and it has notes of a mothership."
http://www.droga5.com Location: International, based in New York
Explanation: Reportedly named for the label that founder David Droga's mother would stitch into his underwear when he was a child, to clarify which sibling it belonged to.
http://www.thebank.co.uk Location: International, based in London
Explanation: Named as an ironic homage to a bank whose "ill treatment" the owners blamed for the failure of their previous business, a music production studio.
http://www.razorfish.com Location: International, based in New York
Explanation: Co-founder Jeffrey Dachis reportedly put off selecting a name until he had to open the agency's first bank account in the mid-1990s. On the spot, he selected Razorfish from a list of 10 brainstormed options.
http://www.nakedcomms.com Location: International, based in London
Founding partner Will Colin tells AdFreak: "We believed that 21st century brands must 'go Naked' to the consumer—no longer using communication as an image cloak but instead as an open transaction in which people are equal partners with the brand."
http://www.wikreate.com Location: San Francisco
Explanation from the site: "Our agency is built on the wiki model: a platform based on collaboration with field experts and associates under unified company and project management."
http://www.steakdigital.co.uk Location: International, based in London
Explanation: Launched in 2005 by former search-engine employees, Steak set out to help marketers make the most of new digital opportunities. Their mission was "rare medium, well done."
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Obscure Direct Response Brands Dominate Facebook Chatter
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials
- Yahoo in Talks to Acquire Tumblr
- Meet the Most Suspect Publishers on the Web
- Apple's 'Get a Mac,' the Complete Campaign
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.