Be a Lean Agency with Happier Employees (and Clients)

Available On-Demand (Originally Broadcast April 30, 2019)
Today’s advertising and marketing agencies are dealing with a lot of disruption. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops. Not to mention, trust and transparency issues are top of mind, along with an urgency to build data-driven solutions. That’s why many agencies are turning to solutions that allow them to be leaner in a way that adds more value for their clients.

Gen Z Doesn’t Need Your Brand

Available On-Demand (Originally Broadcast April 25, 2019)
Gen Z is different from any previous youth generation. And your average brand strategy isn’t going to cut it. After all, this is the generation that doesn’t need brands. Still, you can build a brand that Gen Z can’t live without and can’t stop talking about. But you’re going to have to understand what drives them.

Capture the Genuine Journeys of Your Customers

Available On-Demand (Originally Broadcast April 24, 2019)
Customers are loyal to experiences, not companies. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer's needs from their intent, is a tall order. That’s where interaction management comes in.

Take Personalization to New Places

Available on Demand (Originally Broadcast April 18, 2019)
Multichannel marketing is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, data management technology combined with advanced print can change the dynamic so that personalized media is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, even personalized packaging can have a huge impact.

How Land O’ Lakes Builds a Modern Marketecture

Available on Demand (Originally Broadcast April 17, 2019)
Land O' Lakes Inc. is one of America's premier agribusiness and food companies with a mission to feed human progress. Driven by insights and innovation, the company leverages data from farm to fork to power its businesses. This requires an alignment of people, process and technology to understand the impact of its marketing and fuel growth.

The Advertising Opportunity in China

Available on Demand (Originally Broadcast April 16, 2019)
With a huge connected population and a burgeoning middle class, China is a bigger-than-ever opportunity for advertisers. But to capture the country’s growing consumer spend – it is predicted to become the world’s largest consumer of goods this year – marketers must learn how to break through to China’s mobile-first audiences.

Top Brands Go Cross-Channel

Available On-Demand (Originally Broadcast April 11, 2019)
Media teams take note: Cross-channel advertising goes way beyond orchestrating media planning and buying. Having the right ad creative is key to driving results. Hear from guest speaker Joanna O’Connell, principal analyst at Forrester, about how media pros can team up with creative partners to bring cross-channel together.

7 Social Analytics Best Practices of Leading Luxury Brands

Available On-Demand (Originally Broadcast April 9, 2019)
How do top luxury brands use analytics to propel their brands on social media? Social analytics platform NetBase has analyzed and ranked the social media of major luxury brands in fashion, hotels, jewelry, automobiles, beauty and more. They’ll be sharing these results along with case studies of how these companies use social analytics to grow and protect their brands.

Measure the Effectiveness of Pandora Advertising

Thursday, April 4, 2019, 1 PM ET | 10 AM PT
Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. But how can you gauge the impact of your Pandora advertising efforts?

How Your Agency Can Win the Work You Actually Want

Wednesday, April 3, 2019, 1 PM ET | 10 AM PT
How do brand marketers decide to outsource to an agency instead of keeping the work in house? Agency Management Institute (AMI) spoke with over 500 senior decision makers, and the findings might surprise you. The study identifies the kinds of work these brand marketers want agencies to do, what frustrates them enough to pull work in-house, and how they feel about their own internal resources.