ABC News’ Good Morning America extended its reign as America’s most-watched morning show to a fourth week. It finished ahead of NBC News’ Today for the week of March 31, expanding its lead by 100,000 total viewers.
Both morning shows saw positive growth in total viewers and the advertiser-coveted demo of Adults 25-54. Meanwhile, CBS Mornings took a hit in both measured categories compared to the previous week.
According to live-plus-same-day data from Nielsen, GMA averaged 2.778 million total viewers and 518,000 A25-54 viewers. Compared to the previous week, the morning show was up by +7% in the former category and +12% in the latter—the only broadcast with double-digit growth in either measured audience.
Looking at its performance alongside the same week in 2024 (the week of April 1), GMA was down -3% in total viewers and flat in the demo.
Today remained second in total viewers and continued its first place hold in the demo with 2.614 million viewers and 627,000 viewers, respectively. Week-to-week the morning show was up +4% in former category and +3% in the latter. Year-to-year Today was down -5% in total viewers and -6% in the demo.
In third place, CBS Mornings saw 1.978 million total viewers and 344,000 A25-54 viewers. Compared to the previous week, the show dipped a respective -1% and -6% in those measured categories. Compared to its year-ago numbers, CBS Mornings was down -9% in total viewers and -24% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,778,000 | 2,614,000 | 1,978,000 |
| • A25-54: | 518,000 | 627,000 | 344,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 3/31/25), Previous Week (w/o 3/24/25) and Year-Ago Week (w/o 3/31/24). Most Current Data Stream: 2024-2025 Season (9/23/24-4/6/25) and 2023-2024 Season (9/25/23-4/7/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
