CBS News’ CBS Mornings finished the week of October 5 as the only morning show to record gains in both total viewers and the Adults 25-54 demo. NBC News’s Today joined CBS News’ morning show in registering gains in the advertiser-coveted demo.
Today widened the gap over ABC News’ Good Morning America to more than 170,000 viewers. This comes as GMA, the only broadcast to lose viewers in both measurements, shrank the demo gap the previous week to exactly 100,000 viewers.
According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.683 million total viewers and 467,000 viewers in the A25-54 demo for the week of Oct. 5. Compared to the previous week, ABC News’ morning show dropped by -1% in total viewers and -4% in the demo—the only broadcast to lose viewers in both measurements. When looking at how it performed in the same week in 2025, GMA was down -4% in total viewers and -6% in the demo.
Today remained in first place in total viewers and the demo, with 2.859 million and 640,000 viewers, respectively, for the week that just ended. Today was flat in total viewers and up +9% in the A25-54 demo compared to the previous week. When put up against the same week in 2025, Today was up +9% in total viewers and +13% in the demo.
CBS Mornings had 1.735 million total viewers and 294,000 viewers in the demo for the week of Oct. 5. Compared with the previous week, CBS News’ morning show grew by +1% in total viewers and +7% in the demo—the only morning show with gains in either of the measured categories. Versus the same week in 2025, CBS Mornings was down -8% in total viewers and -2% in the demo.
October 5, 2026 (Nielsen Big Data + Panel):
| ABC | NBC | CBS | |
| • Total Viewers: | 2,683,000 | 2,859,000 | 1,735,000 |
| • A25-54: | 467,000 | 640,000 | 294,000 |
