Audiences visiting CNN’s homepage beginning Wednesday will be met with a major refresh that showcases new story components beyond breaking news, with better context and analysis.
The homepage redesign, which went live earlier this morning, introduces a new layout, including a new video carousel at the top of the page to showcase live channels and on-demand offerings included in CNN’s DTC subscription product, All Access.
“CNN’s digital transformation is centered on creating direct relationships with our audience, and this update speaks to the importance of having a home base that showcases everything a CNN subscription has to offer,” said Ashley Nutter, CNN’s head of product and data, to TVNewser.
Nutter added that the network gained a lot of insight from All Access on how audiences are engaging with CNN’s content and experiences. Over the past few months, the digital team used those insights to build a more substantial homepage.
She said the homepage continues to remain the front door to CNN’s digital experiences, adding that the company is evolving the homepage based on audience behavior, editorial priorities, and new ways of telling stories. The update includes a new “Developing” section that highlights key developing stories and new formats such as updated live story packaging and vertical video.
The homepage also provides pathways into premium content from All Access and, according to Nutter, brings together the full breadth of what CNN offers in a more intuitive, engaging way.
Nutter went on to add that all the information they’ve gathered within the last year since the launch of All Access has enabled the company to refresh the homepage by “making live coverage more prominent, creating clearer paths to the reporting and context behind the headlines, and introducing more visual, engaging ways to discover and interact with CNN’s journalism.”
