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NEW YORK Martha Stewart Living Omnimedia has hired Orlando Reece as svp, broadcast sales to oversee cross-platform opportunities.
Reece defected from Yahoo!, where he served as executive director, sales strategy, for the past year and a half. At MSLO he replaces Liz Koman.
With a mandate to lead the sales effort for all of MSLO broadcast properties, Reece said his first order of business is to score good deals in the upfront: “It’s a strong market and we really want to capture [some] of that.”
MSLO evp of media sales Jacki Kelley said: “Orlando has a fantastic track record bringing together integrated programs for clients, which is very much a priority for MSLO.
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