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USA Network appears to have another hit on its hands in White Collar, as the new original series delivered 5.37 million viewers Friday night at 10 p.m.
Boosted by USA’s $10 million media blitz––the campaign includes spots on national cable as well as in-house promos and outdoor––White Collar enjoyed a strong opening night, on par with the 5.59 million viewers its most recent new series, Royal Pains, drew with its June 4 opener.
If Royal Pains is any indication, USA’s newest home-grown drama should see a significant uptick in viewers upon application of live-plus-seven-day ratings.
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