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Anyone looking for evidence that the TV ad sales marketplace is back in pre-Great Recession form need look no further than the nearest hors d’oeuvres tray.
A year ago, the average upfront soiree was an exercise in wartime austerity. In place of jumbo shrimp cocktail, hacks were invited to nosh on a slurry of chilled Sea-Monkeys in ketchup. Even the most resourceful junior buyer soon learned that the closest thing to a free meal was the garnish on a watered-down drink.
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