Upfront: V-me Says ‘Hola’ to New Series

New York–based Spanish-language network V-me (“see me”) announced a new batch of shows and vignettes at its upfront presentation in New York Wednesday, including a new 10-hour “docu-reality” series from Mel Gibson’s Icon Productions that takes viewers inside the carrier USS Nimitz during its wartime deployment to the Persian Gulf.

The network said it was on track to reach 80 percent of U.S. Hispanic households by year’s end. Executives at the upfront touted the network’s upscale audience, pointing to new research from Simmons that they said shows V-me viewers have higher household incomes ($75,000-plus) and that they spend more on things like cars, electronics, home improvement, furniture and brand name products, compared to other U.S. Spanish-language networks.
“V-me’s audience is different, desirable and unduplicated,” stated John Begert, senior vp, marketing and branding. “That means an investment in V-me delivers brand messages to new and more likely consumers.”

“Clients are looking for alternatives,” said Carmen DiRienzo, president and CEO. She also noted that the Simmons research demonstrated that V-me programming had “…brought people to Spanish-language TV who hadn’t been there before. That was part of our premise when we first developed our program strategy. There are a lot of genres that aren’t on the older [Spanish-language] networks that tend to attract a more quality audience.”

The net also unveiled a new parenting series Las Aventuras de Eebee hosted by Latina recording artist and recent first-time mom Thalia, about engaging in productive playtime activities with infants.

Also new is a 12-part Spanish version of the National Geographic series about the planet and its environment, Cronicas Salvajes, as well as a four-hour special on the history of Latin crossover music, Musica Latina USA.