Updated Nate Berkus Clearances

THE PROGRAMMING INSIDER
Tuesday, April 20, 2010
 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

The Root of the Question
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Note: Due to the early release of The Programming Insider, the overnight (metered market) results for Monday, April 19 were not available. But the fast affiliate numbers will be posted at PIFeedback by approximately 12 p.m. ET.  

 

As for ABC’s Dancing With the Stars, robot Kate Gosselin needs to leave, no doubt. But my pick to bid adieu: bubbly Niecy Nash. 

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Ratings Box:

What’s Hot/What’s Not

 

-Record Doctor Who on BBC America:

Based on the live plus same day ratings, the season-premiere of Doctor Who on BBC America averaged 1.2 million viewers on Saturday, April 17 from 9-10:10 p.m. Comparably, that was BBC America’s most-watched telecast ever.

 

-National Ratings in Primetime – Week of April 12 to-Date:

To whet your appetite for the final national ratings for the week of April 12 tomorrow, here are the live plus same day results through Thursday, April 15. Keep in mind that this does not include The 45th Annual Academy of Country Music Awards on CBS Sunday. Once the full seven days are factored in, expect CBS to be the most-watched network once again, with the home of American Idol, Fox, a solid No. 1 among adults 18-49. 

 
Total Viewers:

Fox: 12.76 million, CBS: 10.59, ABC: 9.57, NBC: 5.59, CW: 1.94

 
Adults 18-49:

Fox: 4.4 rating/13 share, ABC and CBS: 2.7/ 8 each, NBC: 2.1/ 6, CW: 0.9/ 3

  
 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 4/20/10
 
ABC:
 8:00 p.m. Dancing With the Stars
 9:00 p.m. Lost
10:00 p.m. V
 
CBS:
 8:00 p.m. NCIS (R)
 9:00 p.m. NCIS: Los Angeles (R)

10:00 p.m. The Good Wife (R)

           
NBC:
 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. Parenthood

 
Fox:
 8:00 p.m. American Idol
 9:00 p.m. Glee
 
 CW:
 8:00 p.m. 90210 (R)

 9:00 p.m. Life Unexpected (R)

 
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TV Tidbits:

Notes of Interest

 

-Updated Nate Berkus Clearances:

Upcoming Sony Pictures Television talker The Nate Berkus Show has been cleared in 90 percent of the country, including all 20 of the top 20 markets. Set to launch on Monday, Sept. 13, Berkus is cleared on all 10 of the NBC owned and operated station, covering 27 percent of the United States in those markets alone. Other key station groups include Post-Newsweek, Hearst and Belo.

 

-Litton Studios Forms Partnership with ABC Stations:

Distributor Litton Entertainment has announced that Litton Studios will produce six all-new, original half-hour educational and informational (E/I) series exclusively for ABC stations for September 2011. Stations groups already committed include affiliates from the ABC owned stations, Cox, McGraw-Hill, Newport and Post Newsweek. Litton will continue to distribute its previous line-up of E/I programming, including Jack Hanna’s Animal Adventures, Jack Hanna’s Into the Wild, and Animal Exploration with Jarod Miller, separately.  

 

-More Cops:

Fox’s veteran Cops, which is about to reach episode No. 800, has been renewed for season 23 and will, no doubt, remain paired with also long-running America’s Most Wanted on Saturday. 

 

-Special Promotion for NBC’s Community:

This Friday at noon, a special screening of NBC sitcom Community will appear at some of the biggest fast-food restaurants in the country — McDonald’s, Arby’s, Carl’s Jr., Denny’s, Hardee’s and Wendy’s — in a deal with indoorDIRECT’s Restaurant Entertainment Network. The episode is expected to reach an estimated 500,000 to 650,000 people. 

 

-Coming Up on VH1:
VH1 has announced an aggressive slate of original programming for primetime in 2010, including a half-hour called You’re Cut Off!, which features nine spoiled young women who try to survive without cash and conveniences. It premieres on Monday, June 14 at 9 p.m. ET. Also scheduled are reality/competitions Money Hungry and Wedding Wars, docu-series My Big Friggin Wedding, docu-soap Diary of a Hip-Hop Girlfriend, and season two of Fantasia For Real, featuring season three American Idol winner Fantasia Barrino.