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Two agencies, Euro RSCG NY and WONGDOODY, shared this year’s Radio Mercury Awards grand prize. The double-win was a first in the history of the awards, which recognize radio’s most creative commercials.
Euro RSCG NY won for “Cinco”, a spot created for Heineken’s Dos Equis brand. WONGDOODY won for “Dear Me,” a spot created for the Washington State Department of Health.
In another first, Lapiz, a subsidiary of Leo Burnett Worldwide won in two different categories for a spot created in both Spanish and English for Procter & Gamble’s Bounty.
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