Two Agencies Share Top Radio Award

Two agencies, Euro RSCG NY and WONGDOODY, shared this year’s Radio Mercury Awards grand prize. The double-win was a first in the history of the awards, which recognize radio’s most creative commercials.


Euro RSCG NY won for “Cinco”, a spot created for Heineken’s Dos Equis brand. WONGDOODY won for “Dear Me,” a spot created for the Washington State Department of Health.

In another first, Lapiz, a subsidiary of Leo Burnett Worldwide won in two different categories for a spot created in both Spanish and English for Procter & Gamble’s Bounty.

MINI USA, which has won a number of creative awards for its use of other media, added radio to the list as Radio Marketer of the Year for its creative use of radio for MINI Cooper.

Winners of the annual awards were announced Monday night (Sept. 27) at the NASDAQ MarketSite in New York as part of the kick off of Advertising Week.

“The creative work this year, was exceptional, and there was a noticeable difference compared to what we heard last year,” said Mike Hughes, president and co-chief creative officer for The Martin Agency and co-chief judge for the Radio Mercury Awards.

Below is the full list of winners:
$50,000 Grand Prize Award
Dear Me Campaign
Washington State Department of Health
$50,000 Grand Prize Award
Heineken USA/Dos Equis
Euro RSCG New York
$5,000 PSA Award
Common Sense
Operation Lifesaver
Exit 10 Advertising/Flying Brick Radio
$5,000 Agency/Production Award
Butler, Shine, Stern & Partners
$2,500 Agency/Production Award
P&G Bounty
$5,000 Spanish
Language Award
P&G Bounty
$10,000 Campaign Award
Preston Kelly
Radio Station Award
$5,000 Student Award
Mosquito Insanity
Orkin Pest Control
Portfolio Center
Marketer of the Year
MINI Cooper