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Spot TV is in for another rough year in 2009. According to the Television Bureau of Advertising’s annual forecast released Thursday (Sept. 4) at its annual forecast conference in New York, spot TV revenue will be down between 2 percent and 5 percent, compared to 2008. Local spot is expected to be the strongest segment, down 1 percent to up 2 percent, while national spot, which has been soft this year, will continue the trend into 2009, down 5 percent to down 2 percent.
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