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Fulfilling a promise made to Vice President Joe Biden that they would be part of the solution to curb gun violence, the television and film industries on Wednesday launched a multimedia campaign to inform parents of the tools they can use to manage what children see on TV and in the movies.
The campaign, which includes TV ads, websites and social media, will be rolled out in the coming months via a coordinated effort between the Motion Picture Association of America, the National Association of Broadcasters, the National Cable & Telecommunications Association, the National Association of Theatre Owners, the American Cable Association, as well as DirecTV and Verizon FiOS.
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