TV Upfronts

Turner Finishes Its First Upfront Under AT&T With Double-Digit CPM Gains

The company saw volume growth in the mid-single digits

conan-turner-CONTENT-2018 — Turner's upfront portfolio included Conan, which will shift to a half-hour format next year.Team Coco

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Turner, which was one of the last media companies still involved in upfront talks, has finished its business. The company wrapped up its negotiations with double-digit CPM (cost per thousand viewers reached) gains and secured volume increases in the mid-single digits, according to a person familiar with negotiations.

Donna Speciale, Turner Ad Sales president, finished her upfront business a couple weeks later than last year, when the company secured CPM gains in the high single digits, while volume was up in the mid-single digits.

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