Thursday Ratings: Fox Poised for More Victory Among Adults 18-49


Friday, March 5, 2010


Prime-Time Metered Market Thursday Ratings:

CBS Inches Past Fox; Fox Poised for Victory Among Adults 18-49

Ratings Box:

What’s Hot/What’s Not


On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Leaving Las Vegas  

Prime-Time Metered Market Thursday Ratings:

CBS Inches Past Fox; Fox Poised for Victory Among Adults 18-49  

Thursday 3/04/10


CBS    9.2/14
Fox     9.1/14
ABC   6.0/ 9
NBC   5.4/ 8
CW     1.1/ 1

-Percent Change From the Year-Ago Evening (Thursday, March 5, 2009):

ABC: +50, NBC: +17, CBS: + 2, Fox: – 4, CW: -31

-Yesterday’s Winners:

American Idol (Fox), Survivor: Heroes vs. Villains (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Office (NBC), The Mentalist (CBS)

-Honorable Mention:
The Marriage Ref (NBC)
-Yesterday’s Losers (excluding repeats):

Community (NBC), Parks and Recreation (NBC), Kitchen Nightmares (Fox)

-Ratings Breakdown:

Dominant CBS inched past Fox by one-tenth of a rating point in the Thursday overnights, but the strength of American Idol will lead Fox to victory among adults 18-49. In the distant No. 3 spot in the overnights was ABC, followed by NBC and a night of repeats on The CW.


The live American Idol Results Stood well above anything else last night, with a hefty 13.1 rating/20 share at 8 p.m.  As correctly predicted, John Park, Jermaine Sellers and Haeley Vaughn were sent packing last night, with unexpected Michelle Delamor the fourth to depart. American Idol led into Kitchen Nightmares, which squandered the lead-in support with a fourth-place 5.1/ 8 at 9 p.m. Comparably, retention for Kitchen Nightmares out of the second half of American Idol (13.8/21 at 8:30 p.m.) was just 37 percent.


Over at CBS, must see Survivor: Heroes vs. Villains was on the map with a second-place 7.7/12 in the overnights at 8 p.m. Comparably, that outdelivered the year-ago edition set in Tocantins (6.3/10 on March 5, 2009) by a noticeable 22 percent. That was quite a satisfying Tribal Council last night, wasn’t it? Go Tom and Colby! Survivor led into dominant CSI (9.8/15 at 9 p.m.), which is still not poised for a time period victory among adults 18-49, followed by compatible The Mentalist (#1: 10.1/17 at 10 p.m.).


A repeat of Grey’s Anatomy (#4: 3.7/ 6 at 8 p.m.) opened the evening for ABC, followed by the regularly scheduled edition of the aging medical drama (#2: 8.6/13) and spin-off Private Practice (#3: 5.7/ 9), which took a backseat in the overnights to the time period premiere of NBC’s The Marriage Ref (#2: 5.8/ 9 at 10 p.m.). It should, no doubt, be interesting to see which hour has the advantage among adults 18-49. 


There was both good and bad news over at NBC. Sitcoms Community (#3: 3.8/ 6) and Parks and Recreation (#4: 3.6/ 5) continue to struggle in the 8 p.m. hour, but the birth of Pam and Jim’s baby on a one-hour edition of The Office perked up to a third-place 6.7/10 in the overnights from 9-10 p.m. My prediction for The Office is a first-place time period finish among adults 18-49. Even so, and speaking as a fan, last night’s episode was just plain lame. 


The aforementioned Thursday 10 p.m. time period debut of NBC’s The Marriage Ref (5.8/ 9) was a notable improvement over recent occupant The Jay Leno Show and virtually equal to ER on the year-ago evening (5.9/ 9 on March 5, 2009). So, consider this a potential positive for NBC. But after sitting through last night’s show, I have to wonder…are the celebrity guests injected with laughing gas given their obnoxious non-stop chuckling? And, just an opinion, but wouldn’t it be more interesting to see the audience vote for which member of the couple they agree with rather than host Tom Papa?