Telemundo executives announced a new partnership with Hulu that will add over 3,000 hours of Telemundo programming to the streaming service.
The platform will add episodes from more than 25 series including El Señor de los Cielos, Señora Acero and Alguien Te Mira, said Peter Blacker, evp of digital media and emerging business at NBCUniversal Telemundo Enterprises, at a press briefing ahead of NBCUniversal’s upfront presentation next week.
The partnership will make Telemundo Enterprises the largest provider of Spanish-language content on the streaming service.
Telemundo executives also announced a new slate of programming, including its version of The Voice, titled La Voz, featuring Luis Fonsi (of Despacito fame) as a coach.
The version from Telemundo will feature Latino competitors and “superstar coaches” when it’s released in 2019, said Telemundo Networks president Luis Silberwasser at the briefing.
Other programming announced includes El Señor de los Cielos, will return for a seventh season; a second season of La Reina del Sur, which will pick up eight years after the first season when Teresa Mendoza is forced to return to Mexico when her daughter is kidnapped; and a new scripted property, Betty in NY, which brings back the Betty, La Fea character and features her adventures in New York.
Executives also touted the company’s plan to cover the World Cup, which includes more than 250 live hours of game coverage over a period of 32 days this summer covering 11 cities. More than 50 matches will be streamed on Telemundo.
Telemundo executives released a number of figures and statistics that resulted from their own studies and those from outside groups. Among the data shared was that Hispanic consumers will account for $1.9 trillion in 2022, highlighting the importance of advertising to the demographic. They also emphasized the need for good advertising, as 61 percent of ads don’t resonate with Hispanics.
For a little more than 45 minutes, Telemundo execs reiterated on the briefing to press that the network was most well-positioned to reach those consumers.
“Hispanics are fueling growth and are increasingly setting trends, influencing pop culture and becoming the new mainstream,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemuno Enterprises. “We are the only brand that can go beyond language [to] serve and connect to these powerful consumers.”