Telemundo Adds Markets, Local Video to A La Mano

Telemundo’s station group announced Monday (Nov. 3) the addition of five new markets and the addition of local video content to its A La Mano mobile initiative, which provides Spanish-language wireless content, such as news, weather and sports to Local Solutions Network’s mobile network.

With the addition of San Francisco, Puerto Rico, Houston, San Antonio and the state of Arizona, the A La Mano mobile initiative has a total of 10 markets. Available on all wireless carriers, the service has growth to 3 million page views per month. Telemundo also provides custom mobile Internet pages.

“The expanded offerings for A La Mano enable us to position Telemundo affiliates as leading sources of relevant, local information,” said Peter Blacker, executive vp, digital media and emerging businesses, Telemundo, a wholly owned network of NBC Universal.

A La Mano originally launched in May 2007 through an agreement between Telemundo Stations Group and LSN, a provider of mobile media and marketing solutions. Advertisers that have supported the service include Ford, Chevrolet, Picture House and the University of Phoenix.