TCA 2010: PBS Ramps Up Cross-Platform Push

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

OK, it’s not broadcast or cable. No show’s hosts are pissed off. And no dayparts were unnecessarily destroyed a la you-know-what network. But PBS is still a valid part of the broadcast landscape, and there were some announcements.  

PBS recently launched PBS Newshour, while revamping The Night Business Report with more of an emphasis on insight, analysis and context. This coming May will be the introduction of a cross-platform public affairs project called Need to Know, which will report on five different beats: the economy, energy and the environment, health, security and culture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in