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TargetSpot is taking accountability in Internet radio campaigns to a new level. Following months of development, TargetSpot launched Wednesday (Sept. 16) TargetSpot Analytics, the first tracking and reporting system that can measure listener behavior after they hear an Internet radio ad, whether the listener clicked on the ad’s banner or not.
While other performance systems provide advertisers with schedule verification and click-through counts, TargetSpot Analytics goes a step further to connect the streaming audio ad heard by the listener to any other activity related to the advertiser’s message.
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