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Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group.
Analysts at the Standard Media Index, which tracks approximately 60 percent of media agency buys (excluding those from Omnicom and GroupM), issued a report for Q2 tracking year-over-year ad spend at major cable networks, and the findings weren't so hot for ESPN (down 31 percent), MTV (also off by 31 percent) and E! (25 percent down), among others.
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