Split Leadership for the July 4th Holiday Week


Thursday, July 8, 2010


Prime-Time Metered Market Wednesday Ratings:

NBC Wins; Fox Poised for Victory Among Adults 18-49  


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

Fonzie Loves Joanie


Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Fox Poised for Victory Among Adults 18-49 


Wednesday 7/07/10



NBC   5.1/ 9
Fox     4.9/ 8
CBS    3.9/ 7
ABC   3.1/ 5
CW     1.0/ 2

-Percent Change From the Year-Ago Evening (Wednesday, July 8, 2009):

CW: +25, Fox: +11, NBC: + 4, CBS: -11, ABC: -16

-Percentage of the Line-Up in Repeats: 69


-Yesterday’s Winners:

America’s Got Talent (NBC), So You Think You Can Dance (Fox)

-Yesterday’s Losers (excluding repeats):

Nothing, given the high percentage of encore telecasts last night.


-Ratings Breakdown:

America’s Got Talent lifted NBC to another Wednesday overnight victory, with a 0.2 rating point advantage over the home of So You Think You Can Dance, Fox. But Fox should, once again, have the advantage among adults 18-49. Third overall was a night of repeats on CBS, followed by ABC, which was also in second-runs, and two encore telecasts of America’s Next Top Model on The CW. 


NBC game show Minute to Win It returned to the schedule with a second-place 4.1 rating/8 share in the overnights from 8-9 p.m. That led into the top-rated show of the evening, America’s Got Talent, at a healthy 7.3/12 at 9 p.m., followed by a repeat of Law & Order: SVU at a 4.2/ 7 at 10 p.m., which tied a repeat of CBS’ CSI: NY. Law & Order: SVU star Mariska Hargitay remained on the just announced Emmy ballot, with another nomination for Outstanding Lead Actress in a Drama Series. For more on the Emmys, see TV Tidbits below.


Fox’s So You Think You Can Dance was on the map, with a healthy 4.9/ 8 in the overnights from 8-10 p.m., and growth over the comparable year-ago evening (4.4/ 8 on July 8, 2009) of 11 percent. Here is the half-hour breakdown:


So You Think You Can Dance (Fox)

8:00 p.m.: 5.0/ 9 (#1)

8:30 p.m.: 4.9/ 8 (#1)

9:00 p.m.: 5.0/ 8 (#2)

9:30 p.m.: 4.7/ 8 (#2)


Hopefully, breakdown dancer Alex Wong’s injury will not force him to leave the competition. 


Elsewhere, CBS had nothing unusual to report with encore telecasts of How I Met Your Mother (#4: 2.7/ 5), Rules of Engagement (#4: 2.8/ 5), Criminal Minds (#3: 4.7/ 8), which always posts double-digit growth from the lead-in, and aforementioned CSI: NY (#1t: 4.2/ 7), which is moving to Fridays at 9 p.m. this fall (out of relocated Medium). 


ABC aired repeats of The Middle (two episodes – #3, avg. 3.1/ 6), Emmy drenched Modern Family (#4: 3.3/ 5), Cougar Town (#4: 2.4/ 4) and Castle (#3: 3.4/ 6). The CW capped off the evening with two repeat episodes of America’s Next Top Model at a mere 0.8/ 1 in the overnights from 8-10 p.m.


As a reminder, here is what you will be seeing on the broadcast networks on Wednesday this fall (with new shows in caps and bolded):

 8:00 p.m.: The Middle (new time)
 9:00 p.m.: Modern Family

 9:30 p.m. Cougar Town

10:00 p.m.: THE WHOLE TRUTH

 8:00 p.m.: Survivor: Nicaragua (new day)

 9:00 p.m.: Criminal Minds
10:00 p.m.: THE DEFENDERS
 8:00 p.m.:  UNDERCOVERS

9:00 p.m.: Law & Order: SVU (new time)


 8:00 p.m. Lie To Me (new day and time)
 9:00 p.m.: Hell’s Kitchen (new day)
 8:00 p.m.: America’s Next Top Model
 9:00 p.m. HELLCATS

Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time: