Solid Tune-In for Fox’s 24 Prequel

THE PROGRAMMING INSIDER
Monday, November 24, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Saddle Up, Cowboy
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Note: The Programming Insider will be on hiatus from Wednesday, Nov. 26 to Friday, Nov. 28. But the fast affiliate rating results will be available at PIFeedback by approximately 12 p.m. ET each day.  

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Prime-Time Ratings:
Weekend Highlights
 
Friday 11/21/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   7.3/13
ABC 4.0/ 7
Fox    3.6/ 6
NBC 2.8/ 5
CW    1.0/ 2
 
-Total Viewers:

CBS: 11.40 million, ABC: 6.03, Fox: 5.36, NBC: 4.18, CW: 1.36

 
-Adults 18-49:

CBS: 2.5 rating/8 share, ABC: 2.0/ 6, Fox: 1.5/ 5, NBC: 1.1/ 3, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Ghost Whisperer (CBS), The Mentalist R (CBS), Numb3rs (CBS)

 
-Honorable Mention:
20/20 (ABC)
 
-Friday’s Losers (excluding repeats):

Wife Swap (ABC), Deal or No Deal (NBC), Supernanny (ABC), Everybody Hates Chris (CW), The Game (CW), Crusoe (NBC), Lipstick Jungle (NBC)

 
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-Ratings Breakdown:

Dominant CBS continues to stand head and shoulders above the Friday competition, with its combination of Ghost Whisperer (Viewers: #1, 11.36 million; A18-49: #1, 2.7 rating/9 share), a repeat of The Mentalist (Viewers: #1, 11.62 million; A18-49: #1, 2.4/ 7) and Numb3rs (Viewers: #1, 11.23 million; A18-49: #1t, 2.5/ 8). As it stands, the network can continue to air repeats of its scripted dramas at 9 p.m. and still thrive. Amazing, isn’t it?

 

In the distant number two spot overall was ABC’s non-scripted line-up of Wife Swap (Viewers: #4, 4.78 million; A18-49: #2, 1.7/ 5); Supernanny (Viewers: #3, 5.06 million; A18-49: #2, 1.7/ 5), and veteran 20/20 (Viewers: #2, 8.24 million; A18-49: #1t, 2.5/ 7), which is worthy of positive mention for the double-digit growth out of Supernanny. Come on now, ABC…you can do better from 8-10 p.m. Have you ever considered contacting your corporate cousin The Disney Channel for some programming?

 

Next was Fox’s also non-scripted combination of Are You Smarter Than a 5th Grader? (Viewers: #2, 6.04 million; A18-49: #3, 1.3/ 4), which featured 90210 star Jennie Garth playing for charity, and Don’t Forget the Lyrics (Viewers: #2, 5.75 million; A18-49: #3, 1.6/ 5). Both hours will be taking a breather when Terminator: The Sarah Connor Chronicles and new Joss Whedon drama Dollhouse step in on Feb. 13.

 

NBC left little to be desired, meanwhile, with its combination of Deal or No Deal (Viewers: #3, 5.72 million; A18-49: #4, 1.2/ 4), Crusoe (Viewers: #4, 3.50 million; A18-49: #4, 0.9/ 3) and Lipstick Jungle (Viewers: #3, 3.33 million; A18-49: #3, 1.1/ 3). And the CW was virtually invisible (and last in every half hour) care of its deadly line-up of Everybody Hates Chris (Viewers: 1.77 million; A18-49: 0.7/ 2), once promising The Game (Viewers: 1.62 million; A18-49: 0.8/ 2) and a repeat of America’s Next Top Model (Viewers: 1.07 million; A18-49: 0.5/ 2), which should only be airing one time per week.

 
For more on NBC, see TV Tidbits below.
 
Source: Nielsen Media Research data (R = repeat)
 
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Saturday 11/22/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
ABC 6.3/11
CBS   4.5/ 8
Fox    3.2/ 6
NBC 2.5/ 4
 
-Total Viewers:
ABC: 10.33 million, CBS: 6.74, Fox: 5.16, NBC: 3.82
 
-Adults 18-49:

ABC: 3.4 rating/10 share, Fox: 1.6/ 5, CBS: 1.5/ 4, NBC: 1.0/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.