Solid Secret Millionaire on ABC, Soft Opening for America’s Next Great Restaurant on NBC


Monday, March 7, 2011

Primetime Ratings:
Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest  

TV Trivia Time:

Leaving Las Vegas


Prime-Time Ratings:

Weekend Results
Friday 3/04/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS    5.4/10

NBC   4.3/ 8
ABC   2.6/ 5
Fox     1.5/ 3
CW     1.4/ 2

CBS: 8.56 million, NBC; 6.55, ABC: 3.85, Fox: 2.34, CW: 2.23


-Adults 18-49:

NBC: 1.6 rating/5 share, CBS: 1.4/ 5, ABC: 1.1/ 4, CW: 1.0/ 3, Fox: 0.6/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:


-Friday’s Losers (excluding repeats):
Supernanny (ABC), The 42nd Annual NAACP Image Awards (Fox), Primetime: What Would You Do? (ABC), 20/20 (ABC)


-Ratings Breakdown:

There was very little of note, as usual, on this first Friday in March. CBS led the troops at an average 8.56 million viewers, and NBC was No. 1 among adults 18-49, with a 1.6 rating/5 share. Needless to say, all is not well on troubled Friday.


CBS relocated The Defenders, which wraps up its season (or series) run next week, finished first at 8 p.m. with 8.58 million viewers and a 1.5 rating/6 share among adults 18-49. Up next in the time period (following March Madness basketball) is the debut of dramedy Chaos on April 1.


Next on CBS was a repeat of veteran CSI: NY at 8.67 million viewers (#1) and a second-place 1.4/ 5 among adults 18-49 at 9 p.m., followed by a repeat of Blue Bloods with an almost identical 8.44 million viewers (#1) and a 1.5/ 4 in the demo (#2) at 10 p.m. Although older-skewing CSI: NY remains an admirable performer on low HUT level Friday, CBS is unlikely to pick-up all three aging CSIs for 2011-12 and NY is the one likely to go.


Over at NBC, already renewed Who Do You Think You Are? finished second in the 8 p.m. hour, with 6.13 million viewers and a 1.2/ 4 among adults 18-49. That led into another two-hour installment of Dateline, which averaged 6.76 million viewers and a 1.5/ 5 in the demo from 9-11 p.m., building by half-hour as follows:

Dateline (NBC)

 9:00 p.m. – Viewers: 6.05 million (#2), A18-49: 1.4/ 5 (#1)

 9:30 p.m. – Viewers: 6.47 million (#2), A18-49: 1.6/ 5 (#1)

10:00 p.m. – Viewers: 7.14 million (#2), A18-49: 2.0/ 6 (#1)

10:30 p.m. – Viewers: 7.39 million (#2), A18-49: 2.2/ 7 (#1)


There was nothing positive of note at ABC with its combination of Supernanny (Viewers: #3, 3.33 million; A18-49: #4, 0.9/ 3), which officially concludes on March 18, Primetime: What Would You Do? (Viewers: #3, 3.47 million; A18-49: #3, 1.1/ 4) and 20/20 (Viewers: #3, 4.75 million; A18-49: #3, 1.2/ 4). Fox filled the evening with The 42nd Annual NAACP Image Awards, which scored a typically bland 2.34 million viewers (#4) and a last-place 0.6/ 2 among adults 18-49 from 8-10 p.m. And The CW aired repeats of Smallville (Viewers: #5, 2.34 million; A18-49: #3, 1.0/ 3) and Supernatural (Viewers: #5, 2.22 million; A18-49: #4, 1.0/ 3).


Source: Nielsen Media Research data (R = repeat)

Saturday 3/05/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



Fox    3.3/ 6

CBS   2.8/ 5

ABC 1.9/ 4

-Total Viewers:

NBC: 5.67 million, Fox: 5.50, CBS: 4.54, ABC: 3.31


-Adults 18-49:

Fox: 1.8 rating/6 share, CBS: 1.2/ 4, NBC: 1.0/ 3, ABC: 0.9/ 3


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Saturday’s Winners:

-Saturday’s Losers (excluding repeats):

College Basketball (CBS), 48 Hours Mystery (CBS) and the night overall.

-Ratings Breakdown:

It was another Saturday of low-rated split leadership, with NBC the most-watched network (at under 6-million viewers) and Fox No. 1 among adults 18-49 (with just a 1.8 rating in the demo). NBC aired a repeat of the theatrical revival of King Kong, which averaged 5.67 million viewers (#1) and a third-place 1.0 rating/3 share among adults 18-49 from 8-11 p.m. And Fox, of course, ran Cops (original and repeat – Viewers: #1, avg. 5.36 million; A18-49: #1, avg. 1.8/ 6) and America’s Most Wanted (Viewers: #2, 5.64 million; A18-49: #1, 1.9/ 6), primetime’s most valuable series. 


Elsewhere, CBS filled the 8-10 p.m. block with College Basketball (North Carolina vs. Duke), which did not impress with 4.57 million viewers (#3) and a 1.4/ 5 among adults 18-49 (#2) from 8-10 p.m.   That led into a below-average 4.48 million viewers (#2) and a 1.0/ 3 in the demo (#2t) for old faithful 48 Hours Mystery at 10 p.m. And NBC populated the evening with repeats of Harry’s Law (Viewers: #2, 5.08 million; A18-49: #3, 0.8/ 3), Law & Order: Los Angeles (Viewers: #1, 5.70 million; A18-49: #3, 1.0/ 3) and Law & Order: SVU (Viewers: #1, 6.22 million; A18-49: #1, 1.3/ 4).


Source: Nielsen Media Research data (R = repeat)


Sunday 3/06/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



CBS 7.1/11
ABC 6.7/11
NBC 4.6/ 7
Fox    3.1/ 5

-Percent Change From the Year-Ago Evening (Sunday, March 7, 2010):

Note: ABC aired The 82nd Annual Academy Awards on the year-ago evening.

NBC: +70, CBS: +69, Fox: +11, ABC: -71


Note: The fast affiliate results for Sunday will be posted at by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, March 7, 2011.


-Yesterday’s Winners:

60 Minutes (CBS), Secret Millionaire (ABC)
-Down but Not Out:
Desperate Housewives (ABC)
-Honorable Mention:

Celebrity Apprentice (NBC), Undercover Boss (CBS), CSI: Miami (CBS)


-Yesterday’s Losers:

America’s Next Great Restaurant (NBC)



-Ratings Breakdown:

CBS led the Sunday overnights, but its advantage over second-place ABC was only six percent. Third overall was NBC with Fox in the No. 4 position. Fox’s strength, of course, is dependent on the young adult demos.


In series-premiere news, NBC reality/competition America’s Next Great Restaurant did not live up to its optimistic title, with a last-place 3.3 rating/5 share in the overnights at 8 p.m. While this was close to lead-in Dateline (#3: 3.5/ 6 at 7 p.m.), for a launch it is a complete bust. Competing ABC fared considerably better with the network premiere of inspirational non-scripted Secret Millionaire at a dominant 8.3/13 at 8 p.m. Comparably, this was up by double-digits from recent occupant Extreme Makeover: Home Edition, and the growth out of veteran America’s Funniest Home Videos (#2: 4.7/ 8 at 7 p.m.) was a hefty 77 percent.


Leading out of Secret Millionaire on ABC was the aging combination of Desperate Housewives, which won the 9 p.m. hour with a diluted 8.0/12 in the overnights, followed by Brothers & Sisters at a last-place 5.8/10. Comparably, that put retention for Brothers & Sisters out of the 9:30 p.m. portion of Desperate Housewives (7.9/12) at 73 percent.


In season-premiere news, NBC’s well-casted Celebrity Apprentice was on the map with a 5.7/ 9 from 9-11 p.m., with gains by half-hour as follows:


Celebrity Apprentice (NBC)

 9:00 p.m.: 5.1/ 8 (#3)
 9:30 p.m.: 5.6/ 8 (#3)

10:00 p.m.: 5.9/10 (#3)

10:30 p.m.: 6.4/11 (#2)


Growth for Celebrity Apprentice out of the 8:30 p.m. portion of America’s Next Great Restaurant (3.4/ 5) was a considerable 68 percent. And there is every reason to believe that Celebrity Apprentice will win the 10 p.m. hour among adults 18-49. SPOILER ALERT: Stop reading if you did not see the episode yet. But the departure of nice guy David Cassidy over conniving Richard Hatch only proves that Donald Trump and the producers are more interested in who makes better reality television than who deserves to stay.


Over at CBS, older-skewing 60 Minutes opened the evening on a winning overnight note at a 9.1/15 in the overnights at 7 p.m. While that will probably not be enough to win the time period demographically, older viewers are also worthy of accolades. Next on CBS was demo friendly The Amazing Race (#2: 6.2/10 at 8 p.m.), which trailed Secret Millionaire on ABC by 25 percent in the overnights, followed by Undercover Boss (#2: 6.7/10), which is not the force it once was, and veteran CSI: Miami (#1: 6.6/11) from 9-11 p.m. 


Fox filled the 7 p.m. hour with repeats of The Simpsons and American Dad (#4: 2.3/ 4 each), followed by the original 8-10 p.m. animated rotation as follows:


8:00 p.m. – The Simpsons: 3.9/ 6 (#3)

8:30 p.m. – Bob’s Burgers: 3.1/ 5 (#4)

9:00 p.m. – Family Guy: 4.3/ 6 (#4)

9:30 p.m. – The Cleveland Show: 3.0/ 5 (#4)


From an overnight standpoint Fox does not look like all that much. But let’s see what the demos look like before drawing any premature conclusions. 

Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-Above Average SNL:

Based on the overnight (metered market) ratings for Saturday, March 5, NBC’s Saturday Night Live, hosted by Miley Cyrus, out-rated everything in primetime with a 5.4 rating in households. Comparably, that built by eight percent from the year-ago evening. In the 25 markets with Local People Meters, SNL tied its second-highest adult 18-49 rating for the season, with a 3.3.

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Monday 3/07/11


 8:00 p.m. The Bachelor: The Women Tell All

10:00 p.m. Castle (R)

 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Mad Love

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. Mike & Molly (R)

10:00 p.m. Hawaii Five-O (R)

 8:00 p.m. The Event (return, two hours)

10:00 p.m. Harry’s Law

 8:00 p.m. House 

 9:00 p.m. The Chicago Code  


 8:00 p.m. 90210 (R)

 9:00 p.m. Gossip Girl (R)


TV Tidbits:

Notes of Interest

-More How I Met Your Mother:

CBS Sunday anchor How I Met Your Mother, which debuted in 2005, has been renewed for an additional two seasons, taking it through at least 2013.


-G4 to Repeat The Event:

Freshman NBC action/adventure The Event, which returns tonight with back-to-back original episodes from 9-11 p.m., will be rebroadcast on sister cable network G4 on Thursday, March 10 beginning at 8 p.m. ET.

-ABC Delays Start for Take the Money and Run:

Upcoming ABC reality competition Take the Money and Run, which was supposed to launch on Thursday, April 14 at 8 p.m. ET/PT, has been quietly pulled and will now air in an unspecified time period this summer. The premise pits everyday people against real life law enforcement for a cash prize of $100,000.


-Rasmussen Report Poll on Charlie Sheen:

If you can stand another item on Charlie Sheen, read on. Rasmussen Reports, the independent electronic media company and polling firm, released a poll on Charlie Sheen and his ongoing dispute with the producers of Two and a Half Men. According to answers by 350 adults, 71 percent have an unfavorable impression of Charlie Sheen (no surprise!), four percent have a very favorable opinion of him, 42 percent have a very unfavorable opinion, and the age group of 18 to 29 is more supportive of Sheen than their elders. In addition:


-57 percent support the producers of Two and a Half Men most in their dispute with Sheen.

-18 percent support Sheen more than the producers.
-20 percent say they support neither.

For more information on Rasmussen Reports, click on


TV Trivia Time:

Leaving Las Vegas

Who replaced James Caan after he exited NBC drama Las Vegas in 2007?


a)      John Amos

b)      George Peppard

c)      Tom Selleck

d)      Charles Shaughnessy

e)      Skeet Ulrich


The answer to Friday’s question…


What was Roc Emerson’s occupation on 1991-94 Fox sitcom Roc?


a)      Accountant

b)      Cook

c)      Garbage Man

d)      Limo Driver

e)      Telephone Repair Man


Is:  c) Garbage Man. Roc the sitcom will go down in the TV history books as filming its entire second season live. 

-Current kudos goes to:

Don Abel, Steve Albright, Gerry Bixenspan, Kimay Bloch, Greg Bridges, John Brooker, John Carlo, Larry Cauble, Tom Condosta, Harold Cooper, James Davison, Andy Ehlen, John Ferlazzo, Maya Garner, Leon Gittens, Gail Goins, Maureen Goldman, Bob Ingersoll, David Jackino, Greg Janover, Jim Kittelberger, Todd Koerner, Steven Kurtzer, Steve La Rue, Jim Moore, Tony Naldrett, Aaron Paquette, Gordon Purcell, Michael Ratliffe, Jay Rossi, Edward Schiffer, Doug Schoemer, Michele Stanton, Bruce Starin, Julie Syers, Carol Teichman, Ronnie Tallant, Mike Walsh, Kendal Zagor