Solid Midweek Victory for Fox

THE PROGRAMMING INSIDER
Thursday, February 26, 2009
 
Prime-Time Metered Market Wednesday Ratings:
American Idol Leads Fox to Massive Victory
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
 
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American Idol Leads Fox to Massive Victory
 
Wednesday 2/25/09
 

              HH
          Rtg/Shr

Fox   13.6/21
CBS    6.9/11
ABC   4.5/ 7
NBC   4.0/ 6

CW    0.7/ 1

 
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-Percent Change From the Year-Ago Evening (Wednesday, Feb. 27, 2008):

CBS: +35, ABC: + 5, Fox: – 1, NBC: -43, CW: -70

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, Feb. 25, 2009.   

 
 

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Life (NBC), Life on Mars (ABC)
 
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-Ratings Breakdown:

The two-hour live performance edition of Fox’s American Idol (which was delayed one night due to President Obama’s Address to Congress) stood well above the competition, almost doubling second-place CBS in the overnights. In the distant No. 3 spot was ABC, followed by NBC and almost invisible the CW. 

 

American Idol averaged a 13.6 rating/21 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

American Idol (Fox)

8:00 p.m.: 12.6/21

8:30 p.m.: 13.9/22

9:00 p.m.: 14.0/21

9:30 p.m.: 14.0/21

 

As strong as this is, it was still 13 percent below the year ago night’s 15.7/24. 

 

My picks to move on are Kris Allen, Megan Joy Corkrey and, of course, rocker Adam Lambert. Whoa! As for the Wild Card spot: Allison Iraheta, who looks 40, not 16! The judges may have liked Allison but I personally had glass shattering in my house as she was singing. As for Nick Mitchell: please…go home already! American Idol is supposed to be a serious singing competition, not a half-baked farce. 

 

Repeats of CBS sitcoms The New Adventures of Old Christine (#3: 3.7/ 6) and compatible Gary Unmarried (#4: 3.5/ 6) took a hit in the 8 p.m. hour. But Eye net crime dramas Criminal Minds (#2: 9.0/14) and CSI: NY (#1: 8.2/14) successfully bounced back from 9-11 p.m. Keep in mind, of course, that Criminal Minds also faced ABC’s Lost, which clearly makes it a “winner.”

 

Speaking of Lost, a repeat of last week’s installment kicked-off the evening for ABC fourth in the 8 p.m. hour, with a 3.5/ 6. That led into the original episode at a now typical 5.8/ 9 at 9 p.m. (#3), followed by failing freshman drama Life on Mars at an estimated 4.1/ 7 at 10 p.m. Since the first six minutes of the 10 p.m. hour was Lost, these overnight results for Life on Mars are actually inflated. As for Lost, there is still interest among adults 18-49 (and that’s what counts, after all). 

 

A one hour edition of NBC’s The Biggest Loser (which was the second half of Tuesday’s normally two-hour telecast) was second at 8-9 p.m., with a 4.9/ 8 in the metered markets. The strength of The Biggest Losers, of course, falls within the young adult demos. Next on NBC was waiting-to-be axed drama Life (series low 2.8/ 4 at 9 p.m. — #4 in the hour), followed by a repeat of granddaddy Law & Order at a second-place 4.3/ 7 at 10 p.m.

 

The CW capped off Wednesday with repeats of Privileged (#5: 0.8/ 1) and the just renewed 90210 (#5: 0.5/ 1). For more on Privileged, see Ratings Box below. 

 
Source: Nielsen Media Research data
 
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Ratings Box:

What’s Hot/What’s Not
 
-Lackluster Season-Ender for the CW’s Privileged:

The end of the Tuesday episode of freshman CW drama Privileged teased the audience by claiming “To Be Continued.” But just 1.53 million viewers and a 0.7 rating/2 share among adults 18-49 in the 9 p.m. hour (which was barely above a repeat of lead-in 90210) means that the so-called season finale is probably the series finale. Don’t be fooled.