Solid Early Returns for Fox’s So You Think You Can Dance

THE PROGRAMMING INSIDER
Friday, May 29, 2009
  
CBS Wins, Fox Poised For Adult 18-49 Victory
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Mary’s Mama

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Prime-Time Metered Market Thursday Ratings:
CBS Wins, Fox Poised For Adult 18-49 Victory
 
Thursday 5/28/09
 

               HH
          Rtg/Shr

CBS   6.8/11

Fox     5.7/ 9

ABC   4.0/ 7

NBC   2.6/ 4

CW   1.1/ 2

   
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-Percent Change From the Year-Ago Evening (Wednesday, May 29, 2008):

CBS: +13, ABC: + 3, NBC and Fox: -10 each, CW: -35

 
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Note: The listing of winners and losers will return in September. 

 
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-Ratings Breakdown:

CBS led the Thursday overnights, finishing first in every half-hour with its encore combination of NCIS (6.4 rating/11 share), CSI (6.9/11) and Without a Trace (7.1/12), which should have been picked-up for next season. But a 5.7/ 9 in the overnights for another two-hour edition of So You Think You Can Dance should be enough for Fox to win the evening among adults 18-49. Comparably, while the still potent So You Think You Can Dance dipped by only 10 percent from its year-ago overnight performance (6.3/10 on May 28), I still personally think a fall edition of the dance competition is a bad idea. Simply put, it could be overkill.

 

Third-place ABC opened the evening with annual special The 2009 Scripp’s National Spelling Bee, which averaged a typically uneventful (and approximate) 4.1/ 7 in the overnights from 8-10 p.m. Here is the half-hour breakdown:

 

The 2009 Scripp’s National Spelling Bee (ABC)

8:00 p.m.: 3.8/ 7 (#3)

8:30 p.m.: 3.8/ 6 (#3)

9:00 p.m.: 4.1/ 7 (#3)

9:30 p.m.: 4.8/ 8 (#3)

 

The final few minutes of the Spelling Bee rose to a 6.6/11 in the 10 p.m. half-hour. A repeat of Grey’s Anatomy, which never plays well in non-originals, capped off the evening for ABC with a distant second-place 2.9/ 5. To the fans wondering if Katherine Heigl is coming back, I have no clue!

 

NBC sunk to what could be one of its lowest rated Thursdays historically with its repeat line-up of canceled My Name is Earl (#4: 2.6/ 5), 30 Rock (#4: 2.4/ 4), The Office (#4: 2.5/ 4), another installment of 30 Rock (#4: 2.5/ 4), and two more encore telecasts of The Office (#3: avg. 2.7/ 4 from 10-11 p.m.). And The CW finished the night with repeats of Smallville (#5: 1.1/ 2), which heads to Fridays at 8 p.m. next season, and Supernatural (#5: 1.2/ 2). Anchoring Thursday for The CW in 2009-10 will be highly anticipated The Vampire Diaries. This is a new show to keep a positive eye (or two) on. 

 

Source: Nielsen Media Research data

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Ratings Box:
What’s Hot/What’s Not
 
-Mixed Results on ABC Wednesday:

ABC opened Wednesday, May 27 on a positive note, with the sophomore season-premiere of reality/competition Wipeout at 8.71 million viewers and a 3.3 rating/10 share among adults 18-49 — second in the 8 p.m. hour in both categories. Comparably, this built from Wife Swap on this year-ago evening by 53 percent in total viewers and 50 percent in the demo. Wipeout finished as the top-rated non-sports show of the evening among teens 12-17 and lifted ABC to its best overall performance in the time period with regularly scheduled programming since November 2007. Despite the ample lead-in support, the series-premiere of animated sitcom The Goode Family sunk to 3.65 million and a 1.6/ 4 among adults 18-49 at 9 p.m., ranking fourth in the time period in both categories. Even worse was the time period premiere of on the bubble Surviving Suburbia at 2.76 million viewers and a 1.0/ 3 in the demo at 9:30 p.m.

 
-Strong Return for Oxygen’s Tori & Dean:

The fourth season-premiere of Oxygen’s non-scripted Tori & Dean: Home Sweet Hollywood kicked-off on Tuesday, May 26 with a record performance in total viewers (763,000), adults 18-49 (539,000) and women 18-49 (424,000) at 10 p.m. Comparably, that was up by as much as 20 percent among adults 18-49 from one year earlier. And it was, historically, the network’s most-watched season-opener in women 18-49.