Soft Opening for CBS’ Miami Medical

THE PROGRAMMING INSIDER
Tuesday, April 6, 2010
 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Visiting Mr. Belvedere
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Note: Due to the early release of The Programming Insider, the overnight (metered market) results for Monday, April 5 were not available. But the fast affiliate numbers will be posted at PIFeedback by approximately 12 p.m. ET.  

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Ratings Box:

What’s Hot/What’s Not

 

-Solid Results for Syfy Friday:

The spring season of two Syfy dramas — Stargate Universe and Merlin — opened on Friday, April 2 with 1.5 million and 1.3 million viewers, respectively, in the 9-11 p.m. block. Comparably, Stargate Universe increased by 11 percent in total viewers from the December 2009 fall season-finale, with gains of 9 percent in households (1.2 rating), 12 percent in adults 18-49 (768,000) and 11 percent in adults 25-54 (936,000). Merlin, meanwhile, rose by 18 percent in total viewers and as much as 52 percent among adults 25-54 over the April 2009 debut of Primeval, the previous UK scripted series to premiere on Syfy.

 
-Soft Opening for CBS’ Miami Medical:

The series-premiere of new Jerry Bruckheimer drama Miami Medical did not help the currently lackluster Friday night landscape. Based on the live plus same day ratings, Miami Medical opened with 7.49 million viewers and a 1.6 rating/5 share among adults 18-49 at 10 p.m. on April 2. While that did win the time period in both categories, building from leading Medium (Viewers: 6.20 million; A18-49: 1.3/ 5 at 9 p.m.) by 1.29 million viewers and 23 percent in the demo, comparatively this was only on par with a repeat of former occupant Numb3rs on the year-ago evening. 

 
-Speaking of Friday:

Here are the live plus same day ratings by network for Friday, April 2:

 
Total Viewers:

CBS: 6.55 million, NBC: 6.44, ABC: 4.24, Fox: 3.23, CW: 1.58

 
Adults 18-49:

CBS: 1.5 rating/5 share, CBS: 1.4/ 5, ABC: 1.3/ 5, Fox: 1.2/ 5, CW: 0.7/ 3

 

Source: Nielsen Media Research data

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On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 4/06/10
 
ABC:
 8:00 p.m. Dancing With the Stars
 9:00 p.m. Lost
10:00 p.m. V
 
CBS:
 8:00 p.m. NCIS
 9:00 p.m. NCIS: Los Angeles

10:00 p.m. The Good Wife

           
NBC:
 8:00 p.m. The Biggest Loser (two hours)

10:00 p.m. Parenthood

 
Fox:
 8:00 p.m. American Idol (two hours)
 
 CW:
 8:00 p.m. 90210
 9:00 p.m. Melrose Place
 
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TV Tidbits:

Notes of Interest

 

-NBC Pick-Ups:

NBC has renewed its trio of recent non-scripted entries – The Marriage Ref, Minute to Win It and Who Do You Think You Are? – for next season. The network has ordered 13 additional episodes of The Marriage Ref, 10 more of Minute to Win It, which is currently airing on Wednesday and Sunday, and 8 more of Who Do You Think You Are?, which recently had its season one season-finale extended by one week to April 30. 

 

-NBC Slashes Episode Order of Trauma:

NBC’s love/hate relationship with Trauma continues. After canceling the freshman drama and deciding to put it back into production, the network has now decided to cut the order two episodes short of the planned 20. The series will now officially conclude on Monday, April 26 at 9 p.m. ET. Repeats of Law & Order will fill the time period on May 3 and 10. 

 

-ABC Pushes Back Start Date of Romantically Challenged:

The launch date for Romantically Challenged, the ensemble sitcom on ABC about four friends trying to find love and happiness in the world of dating, has been pushed back one week to Monday, April 19 at 9:30 p.m. ET. in favor of another expanded edition of Dancing With the Stars.

 

-Speaking of Dancing With the Stars:

If this was a contest based on talent, it would be the battle of Buzz Aldrin versus Kate Gosselin to depart tonight, with stiff as a board Kate most likely to bid adieu. But since the sentimental vote will likely keep the beloved astronaut afloat, my vote to depart is either Kate or the very serious Niecy Nash, who is better when she is cracking jokes.