SAG Award Winners

THE PROGRAMMING INSIDER

Monday, January 31, 2011

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Sabrina’s Aunts
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Prime-Time Ratings:

Weekend Results
 
Friday 1/28/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    4.9/ 9

NBC   4.1/ 7
ABC   3.1/ 5
Fox     2.5/ 4
CW     0.8/ 1
 

CBS: 7.69 million, NBC: 6.31, ABC: 4.67, Fox: 4.31, CW: 1.19

 

-Adults 18-49:

Fox: 1.8 rating/6 share, NBC: 1.6/ 5, ABC: 1.3/ 4, CBS: 1.2/ 4, CW: 0.5/ 2

  
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
The night overall

 
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-Ratings Breakdown:

It was a typical Friday of low-rated shared leadership, with CBS the most-watched network and Fox No. 1 among adults 18-49. Not a single series even cracked a 2-rating in the demo.

 

CBS aired an evening of all repeats, beginning with NCIS: Los Angeles (Viewers: #1, 7.69 million; A18-49: #3, 1.1/ 4), followed by CSI: NY (Viewers: #1, 8.17 million; A18-49: #4, 1.2/ 4), and a Friday 10 p.m. edition of Hawaii Five-O (Viewers: #2, 7.19 million; A18-49: #3, 1.3/ 4). And Fox ran recent returnee Kitchen Nightmares (Viewers: #3, 4.05 million; A18-49: #1, 1.7/ 6) and relocated Fringe (Viewers: #3, 4.57 million; A18-49: #1, 1.9/ 6). While Fringe is certainly no blockbuster, growth of 12 percent among adults 18-49 is a positive. 

 

Effective next Friday, freshman CBS drama The Defenders moves into the 8 p.m. hour.

 

Second-place NBC had an above-average Friday courtesy of a repeat of game show Minute to Win It (Viewers: #2, 4.31 million; A18-49: #2, 1.2/ 4 at 8 p.m.), followed by a two-hour edition of Dateline at 7.31 million viewers and a 1.8/ 6 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 6.21 million (#2), A18-49: 1.4/ 5 (#2)

 9:30 p.m. – Viewers: 7.52 million (#2), A18-49: 1.8/ 5 (#1t)

10:00 p.m. – Viewers: 7.82 million (#1), A18-49: 1.9/ 6 (#1)

10:30 p.m. – Viewers: 7.66 million (#1), A18-49: 1.8/ 6 (#1)

 

Next Friday on NBC marks the season-premiere of Who Do You Think You Are? from Lisa Kudrow.

 

Elsewhere, ABC kicked-off the night with a repeat of Supernanny (Viewers: #4, 3.55 million; A18-49: #4, 0.9/ 3 at 8 p.m.), which is exiting this spring, followed by a combination of original and repeat segments on Primetime: What Would You Do? (Viewers: #4, 4.56 million; A18-49: #3, 1.3/ 4) and the story of four homeless teenagers on veteran 20/20 (Viewers: #3, 5.92 million; A18-49: #2, 1.7/ 5). And the CW aired repeats of The Vampire Diaries (Viewers: #5, 1.33 million; A18-49: #5, 0.6/ 2) and Nikita (Viewers: #5, 1.06 million; A18-49: #5, 0.4/ 1). 

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 1/29/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   4.0/ 7

Fox    3.1/ 6
NBC 2.6/ 5

ABC   2.2/ 4

 

-Total Viewers:

CBS: 6.16 million, Fox: 5.25, NBC: 4.01, ABC: 3.34

 

-Adults 18-49:

Fox: 1.7 rating/6 share, CBS: 1.3/ 4, ABC: 0.9/ 3, NBC: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.