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Rentrak continues to build its client roster for its local market TV service based on set top box data. Through an agreement announced Monday (Aug. 2) with Meredith Broadcast Group, Rentrak entered the Atlanta and Hartford-New Haven TV markets, the eighth and 30th largest TV markets.
Meredith will begin using Rentrak’s StationView Essentials service, which provides second-by-second household viewing data for CBS affiliates WGCL-TV, in Atlanta and WFSB-TV in Hartford.
Since launch late last year, Rentrak has signed 40 TV stations in 21 markets, including three top 10 markets, Atlanta, Dallas, and Houston.
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