Record Overnights for Super Bowl XLV

THE PROGRAMMING INSIDER

Monday, February 7, 2011

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

St. Elsewhere Crossovers
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Prime-Time Ratings:

Weekend Results
 
Friday 2/04/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    5.5/ 9

NBC   5.3/ 9
ABC   3.2/ 6
Fox     2.4/ 4
CW     1.4/ 2
 

CBS: 9.18 million, NBC: 8.18, ABC: 4.98, Fox: 4.15, CW: 2.32

 

-Adults 18-49:

CBS, NBC and Fox: 1.7 rating/5 share each, ABC: 1.2/ 4, CW: 1.0/ 3

  
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Super Bowl’s Greatest Commercials (CBS), Dateline (NBC), CSI: NY (CBS)

 

-Honorable Mention:

The Defenders (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Primetime: What Would You Do? (ABC), A Barbara Walters Special: A Matter of Life and Death (ABC)

 
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-Ratings Breakdown:

CBS was the most-watched network on this first Friday of the February 2011 sweeps, with three networks – CBS, NBC and Fox – tied for first among adults 18-49. But a 1.7 rating/5 share in the demo is nothing too extraordinary.

 

In time period-premiere news, freshman CBS drama The Defenders, which formerly aired in the Wednesday 10 p.m. hour, finished first anchoring Friday at 8 p.m. with 8.65 million viewers. Among adults 18-49, it tied second with the season-premiere of NBC’s Who Do You Think You Are?, with a 1.3/ 4 each. Comparably, this was an improvement over recent occupant Medium. Who Do You Think You Are? ranked a respectable second in the time period in total viewers, with a record 7.32 million, which was noticeably stronger than failed fall occupant School Pride.

 

Kitchen Nightmares on Fox won the 8 p.m. hour in the demo, with a 1.7/ 6, while finishing fourth in total viewers, with 4.01 million. Elsewhere at 8 p.m. were two soon-to-conclude hours: ABC’s Supernanny (Viewers: #3, 4.16 million; A18-49: #4, 1.2/ 4), which is like hearing nails against a blackboard in this person’s opinion, and The CW’s veteran Smallville (Viewers: #5, 2.37 million; A18-49: #5, 1.0/ 3).

 

Top-rated honors at 9 p.m. (and overall for the evening) went to annual CBS special Super Bowl’s Greatest Commercials, with 9.55 million viewers and a 2.0/ 6 among adults 18-49. And that led into a 10 p.m. edition of CSI: NY at 9.34 million viewers (#1) and a second-place 1.9/ 6 in the demo. 

 

NBC got some unexpected mileage out of a two-hour edition of Dateline, which averaged 8.61 million viewers and a 1.9/ 6 among adults 18-49 from 9-11 p.m., building by half-hour as follows:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 7.60 million (#2), A18-49: 1.5/ 5 (#3)

 9:30 p.m. – Viewers: 8.33 million (#2), A18-49: 1.7/ 5 (#2)

10:00 p.m. – Viewers: 9.14 million (#2), A18-49: 2.1/ 6 (#1)

10:30 p.m. – Viewers: 9.36 million (#2), A18-49: 2.2/ 7 (#1)

 

On low HUT level Friday, this is a winning performance. 

 

Over at ABC were non-scripted entries Primetime: What Would You Do? (Viewers: #3, 4.59 million; A18-49: #4, 1.3/ 4) and A Barbara Walters Special: A Matter of Life and Death (Viewers: #3, 6.20 million; A18-49: #3, 1.1/ 3) from 9-11 p.m. Too bad more people did not tune in for this important hour about preventative heart care from Barbara Walters. 

 

Capping off the 9 p.m. hour were Fox’s relocated Fringe (Viewers: #4, 4.29 million; A18-49: #2t, 1.6/ 5), which is a compatible modest fit out of Kitchen Nightmares, and Supernatural on The CW (Viewers: #5, 2.28 million; A18-49: #5, 1.0/ 3).