The Programming Insider: Wednesday 5/07/08

Wednesday, May 7, 2008

Prime-Time Metered Market Tuesday Ratings:
Below Average American Idol Still Leads Fox to Victory

Ratings Box:
What’s Hot/What’s Not

National Ratings in Prime-Time:
Week of April 28, 2008

On the Air Tonight:

Prime Time Programming Options

TV Tidbits:
Notes of Interest

TV Trivia Time:
Not the Leader of the Pack

Prime-Time Metered Market Tuesday Ratings:
Below Average American Idol Still Leads Fox to Victory

Monday 5/05/08 Metered Market Ratings
4.6/ 7
1.4/ 2

-Percent Change From the Year-Ago Evening (Tuesday, May 8, 2007):
ABC: +16, CBS: – 4, NBC: -25, Fox: -31, CBS: -39


Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, May 6, 2008.


-Yesterday’s Winners:
American Idol (Fox), Dancing With the Stars (ABC), NCIS (CBS), Law & Order: SVU (NBC)

-Yesterday’s Losers (Excluding Repeats):
Most Outrageous Moments (NBC), Beauty and the Geek (CW), Women’s Murder Club (ABC)


-Ratings Breakdown:
Fox, as usual, took top-rated honors in the overnights on Tuesday. Second was ABC, followed by CBS, NBC and the CW. But powerhouse American Idol actually took a hit against of the first hour of an expanded Dancing With the Stars on ABC, with a 13.1 rating/21 share in the overnights from 8-9 p.m. Comparably, that was down by 16 percent from the 15.6/25 for Idol on May 8, 2007. The first hour of the 100th episode celebration of Dancing With the Stars was third behind American Idol and CBS’ NCIS (#2:8.7/14), with a 7.5/12.

My pick to depart on American Idol tonight is, of course, the horrific Jason Castro. But since nothing is ever a given on this show, don’t be too surprised if underrated Syesha is sent packing.

Also airing in the 8 p.m. hour were two episodes (original and repeat) of NBC’s low-rated Most Outrageous Moments (#4: avg. 2.5/ 4), and soon-to-depart Beauty and the Geek on the CW (#5: 1.3/ 2).

The regularly scheduled portion of ABC’s Dancing With the Stars dominated from 9-10 p.m., with a very healthy 12.5/19 in the overnights. How do you like survivor Marissa Jaret Winokur? No wonder why Sony Pictures Television has signed her to host a daytime talk show in fall 2009.

Second in the 9 p.m. hour was Hell’s Kitchen on Fox (7.0/11), which is expected to win the time period among adults 18-49, followed by CBS’ relocated Shark (21 percent below lead-in NCIS), a repeat of Law & Order: SVU on NBC (3.3/ 5), and the CW’s Reaper (1.6/ 2). While a 1.6/ 2 is nothing to boast about, Reaper did manage to build by 23 percent out of Beauty and the Geek. As for Shark’s chance of renewal, it is still 50/50 at present.

The regularly scheduled edition of NBC’s Law & Order: SVU won the 10 p.m. hour, with a 7.9/13. Second was ABC’s relocated Women’s Murder Club (6.0/10), followed by a repeat of CSI: Miami on CBS at a 4.9/ 8. Comparably, retention for Women’s Murder Club out of the second half of lead-in Dancing With the Stars (12.7/19 at 9:30 p.m.) was just 47 percent. Start packing, Angie Harmon!

Source: Nielsen Media Research data

Ratings Box:
What’s Hot/What’s Not

Hallmark Channel Finishes No. 8:
Based on ratings for the week of April 28, feel-good Hallmark Channel rose to No. 8 overall in primetime, with a 1.1 household rating and 1.2 million viewers. Of note was original movie The Shell Seekers with a 1.7 household rating, 1.4 million households and 2.7 million unduplicated total viewers.

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