The Programming Insider: Tuesday 7/26/11

Rating results for President Obama speech approximate

In Today's Issue

Prime-Time Metered Market Monday Ratings:

ABC Leads Atypical Evening

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

How I Met Your Father



ABC Leads Atypical Evening

Monday 7/25/11

Household Rating/Share:

ABC: 5.4/ 9, CBS: 3.4/ 6, Fox: 3.3/ 5, NBC: 2.8/ 5, CW: 0.5/ 1

Note: Comparisons to the year-ago period are not included today.

Yesterday's Winners:

The Bachelorette (ABC), Hell’s Kitchen (Fox)

Coverage on President Obama's Speech in the 9 p.m. Half-Hour:

ABC: 5.9/ 9, CBS: 3.6/ 6, NBC: 3.4/ 5, Fox: 2.9/ 5 (all results are approximate)

Ratings Breakdown:

Note: Due to coverage of President Obama’s speech on ABC, CBS, NBC and Fox from approximately 9-9:25 p.m. on the East Coast, individual program results are approximate.

ABC opened the week on a winning note, as usual, care of The Bachelorette and the season-finale of Extreme Makeover: Weight Loss Edition. The Bachelorette was above-average with a 5.7 rating/9 share in the overnights from 8-9 p.m., and an approximate 5.6/ 9 from 9:30-10:30 p.m.  Coverage of President Obama on ABC in the 9 p.m. half-hour was dominant at a 5.9/ 9. At 10:30 p.m., the first half of the Extreme Makeover: Weight Loss Edition season-ender finished first with a 3.9/ 7. While it was no blockbuster by any means, there is every reason to believe Extreme Makeover: Weight Loss Edition will be back next summer.

CBS populated the 8 p.m. hour with encore telecasts of How I Met Your Mother and Mike & Molly, which each averaged a fourth-place 3.1/ 5 in the overnights. Coverage of President Obama on CBS at 9 p.m. averaged a 3.6/ 6 (#2), leading into another repeat of underrated Mike & Molly (#2: 3.7/ 6 at 9:30 p.m.) and an encore of Hawaii Five-O at 10 p.m. (#2: 3.4/ 6). Did you know that the actress who plays Carl’s grandmother, Cleo King, is only seven years older than Reno Wilson? She is 48 and he 41.

Over at Fox, demo-friendly Hell’s Kitchen (#2: 4.0/ 7 at 8 p.m.), which is expected to run neck-and-neck with ABC’s competing The Bachelorette among adults 18-49, led into President Obama (#4: 2.9/ 5 at 9 p.m.) and a repeat of Masterchef, which finished third in the 9:30 p.m. half-hour with a 2.5/ 4 (results in the 10 p.m. half-hour were not available for Fox).

Next was NBC with its lineup of a one-hour repeat of America’s Got Talent (#3: 3.4/ 6), coverage of President Obama’s speech (#3: 3.4/ 5 at 9 p.m.), an abridged repeat of game show It’s Worth What? (2.1/ 4 from 9:30-10:30 p.m.) and an encore telecast of Harry’s Law (#3: 2.4/ 4). The CW capped off the evening with repeats of relocated Gossip Girl (#5: 0.6/ 1) and One Tree Hill (#5: 0.5/ 1), which returns for its ninth and final season in midseason.

Source: Nielsen Media Research data



What's Hot/What Not

Lackluster Start for Same Name on CBS:

New CBS nonscripted entry Same Name, which featured David Hasselhoff in the opener, launched with 5.27 million viewers and a 1.5 rating/ 4 share among adults 18-49 in the Sunday 9 p.m. hour on July 24, based on the fast affiliate results. While that was good enough for a first-place time period finish in total viewers, demographically it finished second behind Fox’s encore combination of The Simpsons and The Cleveland Show. And retention out of lead-in Big Brother (Viewers: #1: 6.90 million; A18-49: #1, 2.4/ 7 at 8 p.m.) was 76 percent in total viewers and only 62 percent among adults 18-49.